Abstract This paper proves the hypothesis of marketing: - Related diversification is a more successful strategy for growth among firms than unrelated diversification. It explains the concept of diversification‚ the rationale of diversification‚ types of diversification‚ diversification strategies‚ and dimensions of diversification. This paper analyses the given hypothesis using various examples and reaches a conclusion. Keywords Related‚ unrelated‚ diversifact‚ diversification‚ diversifame‚ diversifad
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millions wake up to the taste of Amul‚ the flagship brand name for a varietyof dairyproducts marketed bythe Gujarat Co-operative MilkMarketing Federation (GCMMF). One could start the dayby boiling (as is the traditional Indian practice) one of the different varieties of liquid milk supplied in pouches and making one’s morning tea orcoffee. If one preferredto use creamer‚ one could reach for the Amulya creameron the shelf. Forthe breakfast‚ butter the toasts with Amul regular butter or‚ if you are
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SUBJECT:MANAGEMENT SCIENCE INTRODUCTION: INTRODUCTION Amul (Anand Milk Union Limited)‚ formed in 1946‚ is a dairy cooperative movement in India. It is managed by Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF). AMUL is based in Anand‚ Gujarat and has been a sterling example of a co-operative organization’s success in the long term. The Amul Pattern has established itself as a uniquely appropriate model for rural development. Amul has spurred the White Revolution of India. It is also the
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| 4 | 1 INTRODUCTION TO THE COMPANY | 4 | | 1.1 ABOUT THE ORGANISATION ‚Amul | 4 | | 1.1.1 GCMMF: AN OVERVIEW | 4 | | 1.1.2 PRODUCT PORTFOLIO | 5 | | 1.1.3 EXPORTS | 11 | | 1.1.4 SUPPLY CHAIN | 11 | | 1.1.5 DISTRIBUTION NETWORK | 11 | | 1.1.6 HOW DOES THE UNION WORK | 12 | | 1.1.7 COORDINATION | 12 | | 1.1.8 ESTABLISHING BEST PRACTICES | 12 | | 1.2 AMUL—THE PIONEER | 13 | 5 | 2 OBJECTIVE | 14 | 6 | 3 NEW PRODUCT LAUNCH
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COMPANY REPORT AMUL INDIA Session: 2015-2016 Submitted to: Submitted by: Mr. Rajneesh Mishra Kunal Sharma Economics Faculty AUD 2298 Amity University Dubai M.B.A. (Entr) Acknowledgement I‚ Kunal Sharma‚ sincerely
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INDUSTRY PROFILE Dairy is a place where handling of milk and milk products is done and technology refers to the application of scientific knowledge for practical purposes. Dairy technology has been defined as that branch of dairy science‚ which deals with the processing of milk and the manufacture of milk products on an industrial scale. The dairy sector in the India has shown remarkable development in the past decade and India has now become one of the largest producers of milk and value-added
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AMUL INTRODUCES DAIRY PRODUCTS FOR THE CALORIE CONSCIOUS For the calorie conscious and the weight conscious users of dairy products there is some good news from the topmost brand in Indian dairy products—‘Amul.’ Its recent introductions include ‘Amul Lite’ –a low-calorie bread spread and ‘Amul Lite and Trim Milk’—a long life skimmed milk with zero fat content. ‘Amul Lite’—low-fat‚ low-calorie and low-cholesterol bread spread—is a healthier substitute for other bread spreads such
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COST SHEET FOR AMUL ICE-CREAMS [pic] PRESENTED BY HIRAL MEHTA 61 SAURAV MEHTA 62
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INTRODUCTION: Amul is the biggest brand in the pouched milk sector in the world and in India it is the biggest food brand. It was set up in 1946 and its full form is Anand Milk- producers Union Ltd. The Brand Amul is a movement in dairy cooperative in India. The management of the brand name is done by the Gujarat Co- operative Milk Marketing Federation Ltd (GCMMF which is a cooperative organization. Amul’s range of products includes milk‚ ghee‚ milk powders‚ curd‚ ice cream‚ paneer‚ cream‚ chocolate
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ACKNOWLEDGEMENT I express my acknowledgement with deep sense of gratitude to Area Sales Manager of Amul Mr. Manoj Kumarm and Assistant Professor‚ ICCMRT Mr. Ram Komal Prasad Prajapati for his full support and effective guidance which have proved immensely helpful in my project. His constant inspiration and valuable time throughout the project development made it feasible and easy to carry out project in much better way. I would also like to thanks all my friends who constantly helped me throughout
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