RURAL SECTOR INDIAN IDENTITY AMUL‚ THE DAIRY CO-OPERATIVE MOVEMENT HISTORY The India District Co-operative Milk Producers’ Union was registered on December 14‚ 1946 ‚as a response to exploitation of marginal milk producers by traders or agents of existing dairies in the small town named Anand (in Kaira District of Gujarat).During that time‚ Polson dairy was well known butter brand in the country. Milk Producers had to travel long distances to deliver
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INTRODUCTION AMUL Amul is an Indian dairy cooperative‚ based at Anand in the state of Gujarat‚ India. The word Amul is derived from the Sanskrit word Amulya‚meaning invaluable.the co-operative is also sometimes reffered to as Anand Milk Union Limited. Formed in 1946‚ it is a brand managed by a cooperative body‚ the Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF)‚ which today is jointly owned by 3 million milk producers in Gujarat. Amul spurred India’s White Revolution‚ which made
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between 5 and 9 years‚ ssc/hsc‚ nongraduate‚ graduate/postgraduate (general)‚ graduate/postgraduate (professional) MARKETING MIX OF AMUL AND BASKIN-ROBBINS: Mostly people or businesses will focus on Price‚ Place‚Promotion and Product as their elements of marketing mix. But now the marketing mix isincreased with Five P’s and also to Seven P’s. Regarding Amul we are going to mostlyconcentrate with Four P’s i.e. Price‚
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Summer Training Report on Identifying factors behind low sale of milk A study of Mother Dairy As partial fulfilment of requirements for the award of the Post Graduate Diploma in Business Management (FMG-XVII) 2008-10 Submitted to: Prof. Sanghamitra Buddhapriya Submitted By: Sumeet Sharma FMG XVII Roll No.081117 FORE SCHOOL OF MANAGEMENT B-18‚ QUTAB INSTITUTIONAL AREA NEW DELHI Certificate This is to certify that Mr. Sumeet Sharma‚ Roll No. 081117 has completed his summer internship
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• MD has good range of products • Prices of Amul Products are less than Mother Dairy • But Quality wise Mother Dairy is better than Amul • Mother Dairy gives Flat 21% Margin to the retailers for all ice cream products • Amul Gives 17% Margin for its ice cream products and is variable • Because of Low prices of Amul Products‚ people usually prefer Amul over Mother Dairy • Currently Mother Dairy is only “Pushing” its ice cream products • Amul is 1st‚ Kwality Walls is 2nd & Mother Dairy is
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AAMIL KOLSAWALA F.Y.B.M.S 39 HAMZA RINGWALA F.Y.B.M.S 04 ASHFAQ MALKANI F.Y.B.M.S 38 MOIZ JETAJI F.Y.B.M.S 10 FATEMA SEVWALA F.Y.B.M.S 26 INTRODUCTION Amul is an Indian dairy cooperative‚ based at Anand in the state of Gujarat‚ India. The word Amul is derived from the Sanskrit word Amulya‚ meaning invaluable. The co-operative is sometimes referred to as Anand Milk Union Limited. Formed in 1946‚ it is a brand managed by a cooperative body‚ the Gujarat
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2010 MITESH MEHTA IBS HYDERABAD 5/10/2010 ICE CREAM SCOOPING PARLOURS ICE CREAM V/S FROZEN DESERTS | Ice Creams | Frozen Deserts | Defination : | Ice cream is a frozen dessert usually made from dairy products‚ such as milk and cream‚ and often combined with fruits or other ingredients and flavours | A frozen dessert is any type of dessert made by freezing a mixture of liquids‚ semi-solids‚ and sometimes even solids. | Fat Content: | Contain at least 10 percent milk fat and 6 percent non-fat
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a three-pronged strategy in terms of availability‚ affordability and acceptability." HUL’s market share in the Rs 1‚200 crore (Rs 12 billion) ice-cream market is 9 per cent compared with 37 per cent for Amul. While HUL has focussed on cities and impulse products such as Feast and Cornetto‚ Amul has employed a bigger portfolio and has penetrated the rural market aggressively. "Ice-cream sales are purely determined by the availability of refrigerators. We have helped shops in rural areas to procure
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system 11 1. Profile of the Company Name. AMUL INDUSTRIES PVT. LTD. Phone. 00-91-281-2387461/2387898 (R.)2451538 Fax. 00-91-281-2387762 Mobile. 00-91-98242 29871 Web Site. www.amulind.com Year of Establishment. 1988 is the year of establishment. Registered office. AMUL INDUSTRIES PVT. LTD. 2‚AJI IND. ESTATE PLOT NO. 332-333 RAJKOT-360
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promise. The organised cheese industry in India is at best in its nascent stage‚ accounting for less than 1% of total dairy production and largely limited to urban consumption. Though cheese was first marketed in India under the brand name ’Amul’‚ from the popular Amul butter stable in the late 1970s‚ it attained an identity of its own only as late as 1990s. 2. Market Size and Growth rate The organized cheese industry in the country as of 2006‚ is valued at Rs 250 crore (US$ 50 million)‚ with a volume
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