References: Amul - The Taste of India (2011) Chocolate‚ [online] Available at: http://www.amul.com/ [Accessed: 6th December 2011]. Business Standard (2011) KIT: Chocolate market in India‚ [online] Available at: http://businessstandard.net.in/india/news/kit-chocolate-market-in-india/450378/
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Questionnaire Name: Age: Gender: 1. Do you eat Ice Cream? a. Yes b. No 2. Which Ice Cream do you usually buy? a. Baskin Robbins b. Kwality Wall c. Mother Dairy d. Amul e. Others 3. Why do you buy this brand? a. Quality b. Package c. Quantity d. Price 4. Which is your favorite ice cream flavor? a. Vanilla b. Strawberry c. Chocolate d. Honey Nut Crunch e. Other 5
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Cafe‚ M.R. CHILD FOOD Foreign- Nestle(Lactogen‚ Cerelac‚ Nestam‚ L.P.F‚ Milkmaid‚ Eaveryday‚ Galtco)‚ GlaksoSmithCline(Farex) Swadeshi- Honey‚ Boiled rice‚ Fruit Juice. Amul‚ Sagar‚ Tapan‚ Milk Care‚ etc. ICECREAM Foreign- Walls‚ Quality‚ Cadbury‚ Dolps‚ Baskin & Robins. Swadeshi- Homemade icecream/coolfi‚ Amul‚ Vadilal‚ Milk food‚ etc. SALT Foreign- Annapurna‚ Captain Cook(HUL- Hindustan Unilever)‚ Kisan(Brookbond)‚ Pilsbury. Swadeshi- Ankur‚ Saindha namak(Patanjali)‚ Low Sodium
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perception of Cadbury Chocolate with reference to other market players" deals mainly with the consumer behaviors. In this project I had done extensive market research regarding Cadbury Chocolate and its brands and some competitor’s brands like Nestle‚ Amul‚ etc. There has been a stiff competition among the different chocolate brands‚ especially among Cadbury and nestle. The scope of the project was to collect data from the selected market locations of south Gujarat‚ analyze the significance of the data
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Intensity * Contains no Alcohol. 3-Amul – PRO * Segmentation. * Malt based food * Health Drink * Geographically * High Population like India where people give more importants for health drinks * Demographically * Age- 5-25 * Gender-M&F * Income level-15k-20k * Children and Women * Psycho graphically * Life Style Product‚ Value. Benefit. * Behavioural * Price -150 /- 500g jar * Brand-AMUL * Benefit-Healthier bones and
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All throughout the history of our great nation‚ there have been many leaders who left their mark with their invaluable contribution. I could very proudly name many such leaders starting from our very own “Bapu”‚ or Chacha Nehru or Netaji Subhash Chandra Bose. But one such great leader whom I would like to talk about today was arguably the most powerful leader who followed the footsteps of Mahatma Gandhi and gave shape to form ONE robust union from numerous small & big princely states. The robust
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EXECUTIVE SUMMARY Chocolates had its beginnings in the times of the Mayas and the Aztecs when they beat cocoa into a pulp and made a bitter frothy chocolate out of them. They first became popular in Europe in a highly unrefined form. Then the Hershey Food Company was the first to bring out chocolates in the currently popular solid form. The main ingredient of chocolates is cocoa‚ grown mainly on the equatorial zones of South America. The other ingredients that go into the making of chocolates
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A PROJECT REPORT ON “Consumer Behavior Of Ultra Heated Milk Across Tamil Nadu” AT CAVIN KARE.PVT.LTD SUBMITTED TO UNIVERISTY OF PUNE FOR PARTIAL FULFILMENT OF THE REQUIREMENT OF MASTERS IN MARKETING MANAGEMENT BY: MISS.ARUNA SAMPATH KUMAR 2009-2011 UNDER THE GUIDANCE OF PROF.A RAMAKUMAR SINHGAD INSTITUTE OF MANAGEMENT VADGOAN‚ PUNE DECLARATION I‚ the undersigned‚ hereby declare that the project report entitled “To study and analyse the consumer behavior of Ultra heated
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and his fellow worker founded the “Kheda District Milk Producer’s Union”‚ which as “AMUL”was later to become the international model for co-operative dairy. In addition to his being the chairman of Amul for 25 years‚ his career for public service was included Membership position in Public and Co-operative Organizational Marketing‚ Banking Rural‚ University Education and Medicine on his retirement as chairman of Amul. He also was awarded the “Ramon Magsaysay Award” in 1963 for Community Leadership and
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BRITANNIA INDUSTRIES LIMITED Business Development Model First Phase product/channel matrix for developing the dairy portfolio in OOH/ACD Autumns Project Report SUVANSH BHARARA PGP-10-173 PGDM 2010-2012 S.P. JAIN INSTITUTE OF MANAGEMENT & RESEARCH‚ MUMBAI Acknowledgement I would like to thank Britannia Industries Limited for giving me an opportunity to intern with them. The overall experience of working at Britannia was outstanding and there was immense learning during
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