Marketing Management Presented to: Prof. Sherif Elaasi Student Name: Faridah Bukhari ID#: MAM 105 Chapter 1: An Overview of Marketing What’s it all about Marketing? Marketing is the planning and implementation of four activities called 4 P’S “Marketing Mix” -‐ -‐ -‐ -‐ Product Place of Distribution Promotion Price When they are designed effectively
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• To explain what marketing is • To differentiate between “needs” and “wants” • To understand the fundamental marketing concepts • To explain why and how companies learn about their customers • To describe the main tools of marketing research • To identify and comment on the four elements of a company’s marketing mix • Marketing is more than a fancy image‚ a clever commercial‚ a special contest or a discount • Name some examples of marketing questions! Marketing involves a lot of planning
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Ethics and the behaviors associated with them have the highest significance for different reasons within a business organization. Companies must ensure they follow all levels of ethical behavior when any activity is performed at their premises; especially activities related to business research. Business research is the systematic inquisition that provides information to direct managerial decisions (Cooper & Schindler‚ 2011). Its purpose is to allow companies access to valuable
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Research Topic “Impact on the consumer buying behavior by a single celebrity endorsing in multiple brands advertisement” Introduction: Everyday consumers are exposed to thousands of voices and images in magazines‚ newspapers‚ and on billboards‚ websites‚ radio and television. The challenge of the marketer is to find a hook that will hold the subject’s attention. In helping to achieve this‚ use of celebrity endorsers is a widely used marketing strategy. celebrity endorsement in advertisement
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JBR-07662; No of Pages 7 Journal of Business Research xxx (2012) xxx–xxx Contents lists available at SciVerse ScienceDirect Journal of Business Research Green marketing ’ functions in building corporate image in the retail setting☆ Eunju Ko a‚ Yoo Kyung Hwang a‚ Eun Young Kim b‚⁎ a b Yonsei University‚ Department of Clothing & Textiles‚ Yonsei University‚ Seoul‚ Republic of Korea Chungbuk National University‚ Department of Fashion Design Information‚ 410 SungBong Ro‚ Cheongju‚ Chungbuk
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| Assignment# 01Instructor: Miss Nida Aslam khanPrinciples of Marketing | Syed Aun Rizvi Mohammed ShehmirMaaz Shahid | The Pakistani brand we have selected is “OMORE ICECREAM”. The Company that produces it is Engro Foods Limited. COMPANY Engro foods are among the biggest and fastest growing conglomerates in Pakistan with a vision to cater to local needs with the products conforming to global standards. Highly passionate about millions of people across the lengths and breadth of Pakistan
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Sandhusen S. L. (2000). Marketing. 5th ed. NewYork. Barron’s Educational Series Belch G Baines P‚ Fill C and Page K - Marketing (Oxford University Press‚ 2008 ISBN 978- 0199290437 Kotler P et all - Principles of Marketing‚ 5th Edition (Financial TimesjPrentice Hall‚ 2010) ISBN 978-0273743279 Levens M - Marketing (Pearson Education‚ 2009) ISBN 978-0137013296 Pride W F and Ferrell 0 C - Marketing (Houghton Mifflin‚ 2007 ISBN 978-0618799701 Solomon M R et al - Marketing: Real People‚ Real Decisions
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in Action focuses on the “big picture”. Whereas other courses‚ explicitly or implicitly‚ present the perspective of a specific function (e.g.‚ marketing‚ finance)‚ this course presents a general management perspective. This perspective involves integrating the knowledge acquired in finance‚ accounting‚ operations‚ MIS‚ marketing‚ and organizational behavior courses to provide an understanding of the nature of businesses. In addition‚ students develop a broad understanding of the importance and complexity
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DEFINITION: Behavior Business Adheres to in Its Daily Dealing Business ethics is the behavior that a business adheres to in its daily dealings with the world. The ethics of a particular business can be diverse. They apply not only to how the business interacts with the world at large‚ but also to their one-on-one dealings with a single customer. When business people speak about “business ethics” They usually mean one of three things: 1. Avoid breaking the criminal law in one’s work-related
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Stem cell research is the study of cells which are known as unspecialised cells these cells are also known and referred to as stem cells. A stem cell has the ability to differentiate into any cell during early growth and development of an organism. Stem cells all have very unique qualities; these qualities help them to serve the body’s needs. They are able to survive for long periods of time as they can regenerate themselves and also self-replicate‚ they are also unspecialised cells and have the
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