Name: Jiral N. Shah Course: MBA 1st Semester Subject: Principles of Management Faculty: Miss Neha Hamilton Assignment Number & Title: (1) Discuss and compare between contribution of Taylor and Fayol Date of Assignment Given: 22/08/2013‚ Thursday Date of Submission: 26/08/2013‚ Monday Grade Given: Remark: ------------------------------------------------- Signature: Preface Taylor and Fayol both the person have contributed to development of science of management. The contribution
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Henri Fayol’s Management Theory The twentieth century has brought in a number of management theories which have helped shaped our view of management in the present business environment. Henri Fayol’s management theory is pioneer in its own right‚ outlining clear and distinct duties and roles of management and his theory is by far the most relevant in today’s management style. Plan‚ Organize‚ Command‚ Co-ordinate‚ and Control are the five core issues of the Henri Fayol’s management‚ which have
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Report Introduction and Overview Hindustan Unilever Hindustan Unilever is India’s largest FMCG (Fast Moving Consumer Goods) Company. It is working in India since 75 years. It has 35 brands with 20 distinct categories like soaps‚ detergents‚ skin care‚ toothpastes‚ tea and coffee‚ water purifiers‚ etc. It has around 16000 employees in the firm and its turnover was around ₹21‚736 crores in 2011-12. Unilever has 52% share holding in HUL. Some of its brands include Lifebuoy
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giving priority to attract foreign investment‚ especially from transnational companies and multinationals such as Unilever to increase its budget. The domestic market (wholesale‚ retail‚ flow of goods‚ etc.) has grown much more. And infrastructure in major cities‚ especially Ho Chi Minh City have been adequate investment‚ first on a par with other countries in the region. -Unilever Vietnam as the consumer goods market in this new‚ more "land" to business. -Economic growth of Vietnam is low possibility
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The goal of Unilever Brazil is to target the low income consumers‚ in order to gain market share among this segment they should develop an extension of Minerva brand with a small packaging and a cheaper formulation that maintains a good quality. The low income consumers are the most discerning consumers‚ and when spending from a limited budget they cannot afford to waste money on products they do not trust to be effective . This segment values price‚ effectiveness and fragrance‚ and wash manually
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Unilever‚ the company. Unilever was founded in 1930 as result of the merger of the Dutch company Margarine Unie and the English company dedicated to the manufacture of soaps‚ Lever Brothers. The Unilever business grew and new ventures were launched in Latin America. In April 2000 it bought both Ben & Jerry ’s and Slim Fast. The company is multinational with operating companies and factories on every continent (except Antarctica) and research laboratories. The company is said to promote sustainability
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Executive Summary Unilever is assessing whether to enter the low-income NE market. Our analysis shows that there is a profitable opportunity to offer detergent powder to low-income customers living in Northeast Brazil and capture market share in a high-margin‚ high-growth market. We recommend that the firm keeps the existing brands but deploy a horizontal extension of the Campeiro brand - adding better scent / softness and utilizing specialty distribution network‚ thereby marginalizing Invicto
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Overview Consumer behaviour is the process individuals or groups go through to select‚ purchase‚ use and dispose of goods‚ services‚ ideas or experiences to satisfy their needs and desires. Unilever had decided to launch detergents in Brazil basically targeting the low-income consumers living in the NorthEast of Brazil. So the Head of Unilever’s Home Care‚ Robert Davidson appointed Laercio Cardoso for this project as he was from the same country which would be an advantage with respect to knowing
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Matrix (Boston consulting Group): The Boston consulting group a leading management consulting firm develops and popularized the growth share matrix as shown in figure. BCG MATRIX of Unilever Pvt. Ltd: According to the Unilever Pvt. Ltd‚ the relative market share and market growth rates of different products of unilever are given below:- Name Relative Market Share Market Growth Rate Brooke bond supreme 41% 45.03% Knorr noodle 51% 29% Lux 21% 29.15% Surf Excel 23% 27.37% Lifebuoy shampoo 15%
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development requires new consumers and new partners in new market environment. Of course‚ Unilever also need to make an effort to understand culture differences in India so that company can make a success in new market. Next‚ the report continue to analysis India’s market by focus on India’s language‚ religion‚ and ethical traditions. There is no doubt that language can have an important influence on the Unilever to expand new market in India. It is well know that Hindi is a standard official language
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