BUSINESS AND LAW Global marketing LVL H6 UNIQLO CASE STUDY Emmanuel Chabaud 2011/2012 * 1: Critical profile of UNIQLO In this first part‚ I will try to give the most objective profile of Uniqlo‚ considering information from both Uniqlo officials (www.uniqlo.com and http://www.fastretailing.com ) and third party analysis (see the additional sourcing page). Originally‚ Hitoshi Yanai opened a little store called Ogori Shoji in 1949. Uniqlo (abbreviation for Unique Clothing Warehouse) is
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Tadashi Yanai is the most successful businessman in Japan. He is also one of the richest man on Japanese Wealth List as the founder and chief executive of Uniqlo. Innovative in management and idea‚ Yanai leads his company from “Uniclo” to “Uniqlo”. By using a more fantastic logo changed in color‚ Yanai expressed Uniqlo’s concept of “From Tokyo to World”. Yanai is well-known as an inspirational leader‚ but he is modest in telling his own experience to people especially the youth. “I might look successful
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Clothing Industry ZARA vs. UNIQLO Team J: Bingbing Ge Lei Du Sophia Maduka Salman Syed Azim Thanadol Boonyaviwat Tanya Goel 1 Index Content Page Number Executive Summary………………………………………………………………... 4 Introduction………………………………………………………………………… 5 Industry Analysis……………………………………………………………………5 Competitive Environment……………………………………………….5 Strategic Groups………………………………………………………...6
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Written Proposal Introduction: This report is about Uniqlo’s competitive environment using Michael Porter’s Five Force Model. Uniqlo is a Japanese company which engages in designing casual wear clothes‚ manufacturing clothes and retailing clothes. Uniqlo in Hong Kong has established a profitable business constantly recording extremely high sales on a per store basis. Uniqlo offers fashionable and high quality clothing at reasonable prices‚ and was seized as an opportunity to establish a brand position
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contents A message from the Chairman‚ President & CEO Our Group UNIQLO business Business model Products Production Stores People Overseas activities 6 11 14 14 16 18 20 22 23 CSR Corporate history Financial section Investor information Corporate information M&A strategy COMPTOIR DES COTONNIERS FOOT PARK Theory 24 25 26 27 28 30 32 54 55 It all started here The origin of our “anybody‚ anywhere‚ everyday” concept At UNIQLO‚ our goal is to offer casual wear that can be worn by anybody‚ anywhere
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This report is about UNIQLO‚ the world fourth largest fashion retailer (Forbes‚ 2015)‚ which is a dominant clothier in Japan. UNIQLO entered the Chinese market in 2002‚ the first branches was opened in Shanghai‚ which is the first foreign fashion retailer introduced the concept of fast fashion to China and the first one who apply the strategy of General Merchandise Store in China’s fashion retail industry. UNIQLO has maintained its leading position among the foreign fashion enterprise in China. Until
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General information of the company Location of the store that I visited: UNIQLO‚ 546 Broadway New York Times of visit: 1/15‚ 2/24 * UNIQLO Corporate Headquarters * 101 Ave. of the Americas‚ New York‚ NY 10013 * Annual revenue 2012 * Net sales 153.0 +23.3% * Operating income 14.5 +65.4% * Store number*1‚085 * Type of retailer by retail mix: Specialty store retailer of Private label Apparel UNIQLO was the first company in Japan to establish an SPA (Specialty store retailer
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UNIQLO Operations Fashionable and high-quality clothes that anyone can wear anywhere‚ any time – that’s what UNIQLO is all about. Our global operating systems weave together all processes from product design to final sales‚ including global R&D‚ procurement of world-class quality materials‚ production focused in China‚ and the operation of 790 stores around the globe. This seamless system allows UNIQLO to consistently offer its customers high-quality products at reasonable prices. UNIQLO Japan
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There are several barriers to entry which help an existing leading firm earn positive economic profits in imperfectly competitive market structures. These barriers are: the financial burden of non-price competition‚ legal barriers‚ economies of scale‚ and the large expenditure for capital to enter certain industries. A firm that wishes to enter into an imperfectly competitive market must bear the cost of differentiating its product or service from that of the existing firms. This includes switching
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«AT THE PEAK OF FASHION»: Developing a Leadership Strategy for a Large Fashion Retailer UNIQLO Immerse yourself in the case and find out how to become a manager in practice. Suggest the best possible solution — how to lead hundreds of people and plan a range of 1000 items? You need to develop a new strategy for the best store of UniQlo — the leader of the fashion industry! Suggest how to meet the needs of thousands of people a day‚ leave customers satisfied with their purchase‚ and charge them positively
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