BTEC Level 3 in Business UNIT 3 - MARKETING ASSIGNMENT 1 P1 Marketing Techniques Graph below shows Ansoff’s Matrix strategies. Market penetration (existing product on existing market). Market penetration uses existing products on an existing market. This strategy tries to achieve growth of sales through encouraging brand loyalty‚ encouraging more purchases‚ taking customers from rivals and converting non-users to users. An example of this strategy is
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Unit two: Principles of providing administrative services Assessment You should use this file to complete your Assessment. • The first thing you need to do is save a copy of this document‚ either onto your computer or a disk • Then work through your Assessment‚ remembering to save your work regularly • When you’ve finished‚ print out a copy to keep for reference • Then‚ go to www.vision2learn.com and send your completed Assessment to your tutor via your My Study area – make sure it is clearly
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influence of two contrasting economic environments on business activities within a selected organisation We are going to investigate the way in which the economic climate has affected Sub Xpress (based in the UK) and BMW (based in Germany). Introduce the two businesses. Inflation Define inflation You need to describe the current inflation rate in the UK. Include a graph. Explain what this means to Sub Xpress Think costs to the business Think prices to the customers Think affordability
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P1- Describe how marketing techniques are used to market products in two organisations. Cadbury The marketing techniques that Cadbury use could be things such as: branding‚ relationship marketing‚ growth and survival strategies. Growth Strategies Cadbury uses market penetration strategies to keep people aware of their brand. They do this all in their current market. They do this by selling more to existing customers‚ like selling their products in multi-packs. This means that the customers can
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Unit 15 P2 In this assignment I will be providing a list of possible careers I would like to follow‚ a career development plan and where I would like to see myself in 2-5 years. Market researcher Market researchers have a number of jobs they are required to perform some of the main ones are to investigate the chosen markets activity like seeing what competitors are doing‚ assessing future trends‚ commissioning surveys for the business costumers and co-ordination research projects whether it be
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Task 1 (P1‚ P2‚ P3): P2‚ P3: To start a business we need to figure out what is going to be our mission statement‚ the mission statement is the main purpose of a business. For example‚ you and your friend decided set up a business. Whatever the business is you need to have a purpose of it‚ otherwise it’s not going to be beneficial or it will be difficult to run this business. If the business is based on selling bikes than purpose or the mission statement would be to sell the product with good profit
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Physical resources: These activities need to be maintained in order for every company to carry out its activity and these activities are as follows: Building and facilities Materials and waste Plant and machinery Equipment including ICT At the same time management of physical resources include insurance and security to keep these resources safe. Building facilities: Building facilities include things such as: Premises‚ Location- it doesn’t matter if it is a factory or even a small shop‚
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Unit 8 LOA - Learning Review 1 Businesses organise themselves into different organisational structures which are hierarchical‚ flat‚ matrix‚ functional and divisional. A functional area is a department inside a business Administration– They carry out multiple support activities to help the business operations run smoothly. Customer Service- They help customers who have any questions‚ concern or complaints. Distribution- They make sure that the products are delivered to the right place‚ on time
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have will reflect on the business and the reputation. It is important to recruit people with suitable qualifications and this is because that the person is capable of doing the jobs and completing tasks they are given. When the employees have the right qualifications it will show customers that the business is professional‚ staff need to have the right English and math skills. It is important to that the staff recruited have the right knowledge on products that the business sell so that it will be
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D2: Evaluate the risks involved in the installation or upgrade of software and explain how the risks could be minimised. Loss of Income: Companies can easily lose income if their computer systems shut down. When the system shuts down‚ no actions can be done‚ meaning no orders can be accepted. In this way it is very likely that the organisation will lose customers‚ also money or maybe get a very bad reputation. So when upgrading or installing a new software there is a miner chance of this happening
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