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    Changing in Just 8 Steps The Kotter’s 8-step change model will be applied to help implement the eight aspects of the epistemic culture. The 8-step model was chosen because it provides a straight forward guide to implementing change: ‘The eight-step model is presented in action points arranged in a practical sequence. The model is intuitive and relatively easy to accept since it is based on Kotter’s real-life experiences and is well presented with examples.’ (Appelbaum et al 2012) As the model

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    Introduction The concepts outlined in the organizational behavior and management resonates with the eight principles of change management addressed by Kotter. Much of what is inherent in Kotter’s stage process of change management is in equal measure reiterated by Ivancevich and his coauthors in their book Organizational Behavior and Management. Kotter postulates a model for leading and implementing change with each stage reflecting a key principle that relates to the responses of people as well as

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    Change in management does not have a proper statement to definite it as change can be applied in everything. Change is making something different either physically or mentally‚ change can be transforming something into another thing else. There are three types of changes can be found in the organization which are: developmental change‚ transitional change and transformational change. (Anderson‚ Anderson & Linda‚ 2001) A change agent is a person or group who takes leadership responsibility for

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    The 8-Step Process for Leading Change To successfully react to windows of opportunity‚ regardless of the focus — innovation‚ growth‚ culture‚ cost structure‚ technology — a new methodology of change leadership is required. Thirty years of research by leadership guru Dr. John Kotter have proven that 70% of all major change efforts in organizations fail. Why do they fail? Because organizations often do not take the holistic approach required to see the change through. However‚ by following the 8-Step

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    Here are eight steps you can follow to keep your advertising campaign on track and successful: Market research: Before you even start thinking about where you might want to place an ad or even what it could look like‚ it’s important to do at least some basic research. Even if you aren’t in a position to bring in an expensive research firm‚ you can ask your current customers questions about why they come back to you‚ as well as taking a close look at your target demographic’s needs and interests

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    Kotter Change Model

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    complimentary for successful change as it demands a process that is driven by leadership and supported by management (Kotter‚ 1997). Although it is acknowledged that management is used to support a successful change process‚ this essay however‚ is only focused at addressing leadership in an organisation through the 8 general lessons that John Kotter has developed in his eight-step model of leading a planned change and how it can be effectively applied in the dynamic environment of today. Leading

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    John P Kotter

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    John P Kotter is a Harvard Business School professor and an author on Organizational Change Management. In the article Mr. Kotter has provided for metricationmatters.com website he had mentioned that he had observed more than hundred companies trying to become better in their competitiveness in the market through making certain changes such as‚ “reengineering‚ restructuring‚ cultural change increasing total quality management etc. According to his observation few have been very successful‚ few have

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    Smith‚ R‚ 2006 Exit interviews: The true cost of employee turnover. Retrieved 15/9/2008 Chamber of Commerce and Industry Western Australia website www.cciwa.com. Anonymous‚ Our Working Conditions. Retrieved on October 4‚ 2008 from North Sydney Council ’s website http://www.northsydney.nsw.gov.au/www/html/4853-staff-benefits--working-conditions.asp

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    Philip Kotter

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    Philip Kotler MARKETING S.C. Johnson & Son Professor of International Marketing Philip Kotler is the S.C. Johnson & Son Professor of International Marketing at the Kellogg School of Management‚ Northwestern University‚ Evanston‚ Illinois. Kellogg was voted the “Best Business School” for six years in Business Week’s survey of U.S. business schools. It is also rated as the “Best Business School for the Teaching of Marketing”. Professor Kotler has significantly contributed to Kellogg’s success

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    7–8) contended that both management and leadership are essential if an organization is to prosper. For example‚ if an organization has strong management without leadership‚ the outcome can be stifling and bureaucratic. Conversely‚ if an organization has

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