The Role of Internal Marketing and E-marketing in attaining Customer Satisfaction in the Educational Industry A case study: New Century School/Private Schools Sector Traditionally‚ customer satisfaction has been viewed as the primary antecedent to loyalty given the link between satisfaction‚ repeated purchase‚ positive recommendation‚ and profitability. However‚ satisfaction as a measure of the strength of the customer–brand relationship has been criticized as too cognitive in nature‚ measuring
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CUSTOMER SATISFACTION 1.0 INTRODUCTION Customer satisfaction is a term that normally used in manufacturing‚ business and marketing industries. This measurement benchmark is important for recognizing the potentiality of product or services demand in meeting the customer expectation and requirement. As the economy is now gearing towards globalization‚ remain competitive in product quality‚ reliability‚ creativity‚ innovative‚ competitive price and excellent customer service is vital in order
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Customer Satisfaction By: Poonam Sheikh Professor: Gary Midkiff DeVry Keller University BSOP588 09/26/2104 Customer satisfaction measures how well the expectations of a customer’s reaction involves to the quality of the product or service that is provided by an organization. It is essential for all businesses to ensure that every customer is satisfied with their products or services that is delivered to them
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1988) and the banking sector in this case is not exceptional. Service quality has been widely used to evaluate the performance of banking services (Cowling and Newman‚ 1995). The banks understand that customers will be loyal if they receive greater value than from competitors (Dawes and Swailes‚ 1999) and on the other hand‚ banks can earn high profits if they are able to position themselves better than their competitors within a specific market (Davies et al.‚ 1995). Therefore‚ banks need focus on
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CHAPTER 1 INTRODUCTION INTRODUCTION ABOUT THE STUDY Under the modern marketing concept all marketing activities have to centre the consumer. Effective marketing therefore requires a clear picture of the consumer characteristics. Hence‚ it is the duty of business concern to study such factors to understand the consumer’s preference. Indian automobile industry is an ever growing industry. The industry has changed from being a seller’s market to a buyer’s market. Brand and media proliferation‚ information
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QUALITY AND CUSTOMER SATISFACTION IN THE RESTAURANT BUSINESS Case Study- Sagarmatha Nepalese Restaurant in Vantaa THESIS CENTRAL OSTROBOTHNIA UNIVERSITY OF APPLIED SCIENCES Degree Programme in Tourism May 2012 ABSTRACT CENTRAL OSTROBOTHNIA UNIVERSITY OF APPLIED SCIENCES Unit for Technology and Business‚ KokkolaPietarsaari Date June 2012 Author Abadh Jibi Ghimire Degree programme Degree programme in Tourism Name of thesis SERVICE QUALITY AND CUSTOMER SATISFACTION IN THE RESTAURANT
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THE LEVEL OF CUSTOMER SATISFACTION OF DOK ALTERNATIBO PRODUCT USER’S IN BANSALAN An Undergraduate Research Presented to the Faculty of the College of Business Administration Program University of Mindanao Bansalan Campus Bansalan‚ Davao del Sur In Partial Fulfilment of the Requirements For the Degree of Bachelor of Science in Business Administration Major in Human Resource Management Major in Financial Management By: Lianne Mae P. Teves
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EMPLOYEES JOB SATISFACTION IN BANKING SECTOR OF BANGLADESH: - A CASE STUDY OF “JAMUNA BANK LIMITED” By Oishee Manee ID: 0820544 An Internship Report Presented in Partial Fulfillment Of the Requirements for the Degree Bachelor of Business Administration INDEPENDENT UNIVERSITY‚ BANGLADESH April 29‚ 2012 EMPLOYEES JOB SATISFACTION IN BANKING SECTOR OF BANGLADESH: - A CASE STUDY OF “JAMUNA BANK LIMITED” By Oishee Manee ID: 0820544 Has been approved April 29‚ 2012 ____________________
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found a method in order to increase the satisfaction and having heart on the job. Actually‚ there is someone who wants to doing the clerical works in the office‚ or solving the questions for the customers‚ promoting their products by phone. We can find the unpredicted place and work it with satisfaction. Job satisfaction represented a collection of attitudes that workers have about their jobs. There is number of issues that affecting the Job satisfaction such as salaries‚ benefits‚ allowance‚ pension
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analyse one concept of Organisational Behaviour and its various aspects in the context of individual behaviour. That concept may be attitudes‚ job satisfaction‚ personality‚ values‚ perceptions‚ emotions and moods‚ or motivation. Recently‚ there is a widely debate on whether a happy employee is a productive employee‚ which indicates that people pay an increasing attention on individual’s feelings or satisfaction on their job. The key issues are that what are the causes of job satisfaction‚ how important
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