the operating system for Smartphone’s. It is remarkable what Google reached since 2007‚ the year of establishment. A weakness I wrote about is the unprofitable products it developed over the years. Being innovative is not always a warranty for being successful. One opportunity of Google is obtaining of patents by acquisitions. Google did that very well by the acquisition of Motorola. So it got even more competitive in the mobile market. A threat I pointed is that Google has many strong competitors
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one want that is why is in great demand making it No-1 selling mobile phones in the world. Wide range of products for all class. The re-sell value of Nokia phones are high compared to other company’s product. Weakness: – Nokia has many strengths and some weakness. Some of the weakness includes the price of the product offered by the company. Some of the products are not user friendly. Not concern about the lower class of the society people. Not targeting promotion toward them. The price of the
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NOKIA: Change in Market Strategy ABOUT THE COMPANY: In 1865‚ Fredrik Idestam‚ a mining engineer‚ founded a paper manufacturing company and called it Nokia. Finnish rubber Works became a part of the Nokia Company in 1920 and in 1922‚ Finnish cable Works joined them. All the three companies were merged to form Nokia group in 1967. But Nokia didn’t stopper here‚ they foray into new ventures like in power and electronic business in late 1970s. By 1987‚ consumer electronics became Nokia major business
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declare android distribution public in late 2007. Today Android is leading the smart phone market(UCStrategies Staff). The strengths: Decentralized Distribution: Android found strength in mass distribution‚ pleased companies such as HTC‚ Samsung and Motorola by offering them competitive platform for free‚ this help reduce the production cost and pass the savings to the consumer. With such competitive platform at a reduced price‚ consumer can easily change to android phone cheaply with no contract and
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Gobind Singh Indraprastha University CERTIFICATE This is to certify that ANSHUL GUPTA student of Tecnia Institute of Advanced Studies has worked under my supervision and guidance on “Brand preference of Mobile Phones with special reference to MOTOROLA PHONES." He was in constant touch with me and the matter embodied in this report is original and authentic and same recommended for evaluation. I wish him all the best in his entire future Endeavour. Dr. Ajay Rathore (Dean Acad emics) (T.I.A
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are their personal views and opinions and do not necessarily reflect the views/opinions of the Publisher. 2 Table of Contents Disclaimer 2 Executive summary The global handset industry outlook Nokia Samsung LG Apple RIM Sony Ericsson Motorola Sharp HTC ZTE Other major players 12 12 13 13 14 14 15 15 15 16 16 17 17 Chapter 1 Introduction What is this report about? Who is this report for? Methodology 18 18 18 19 Chapter 2 The global handset industry outlook Summary Market
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External environment and organizational audit 1. PESTEL (located in Finland) 2. Five force 3. Organizational audit IV. SWOT analysis of company and strategic positioning techniques to the analysis of Nokia 1. Value chain 2. SWOT · Strength · Weakness · Opportunities · Threat 3. Strategic positioning 4. Market penetration V. External environment in Vietnam 1. SWOT 2. Pestel 3. Five forces VI. Reference Introduction Nokia is one of the largest companies which provide mobile service
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Coca Cola Strengths • The Coca Cola sells beverages in around 200 countries. • Coca Cola have number of variants. • It Have brand awareness in the world. • Coca Cola Logo is very famous among the people • Strong marketing and advertising • Coca Cola was the first commercial sponsor of Olympic Games and it has been sponsoring the FIFA and cricket world cup events. • Coca Cola has been featured in movies such as The Coca Cola Kid; God must be crazy and others. • People like the taste and
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University of the City of Manila Intramuros‚ Manila GRADUATE SCHOOL OF MANAGEMENT Doctoral Program Strategic Issues and Decisions CASE ANALYSIS: GOOGLE Submitted to: Antonio Errol Ybanez‚ Jr.‚ DBA CSEE Submitted by: Oliver A. Javier TABLE OF CONTENTS • COMPANY BACKGROUND • TOWS MATRIX • MICHAEL PORTER’S
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Nokia Connecting People COMPETITIVE ADVANTAGE Nokia competitors are primarily in the Wireless Telecommunications Equipment Manufacturing industry. Nokia also competes in the Wired Telecommunications Equipment Manufacturing‚ Billing & Service Provisioning Software‚ and Customer Relationship Management‚ Marketing & Sales Software sectors. Nokia competitors include: Samsung Electronics‚ Apple inc.‚ Stephen Elop said Nokia is surrounded by a ’fire of competition ’‚ according to a company
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