ZIPCAR value proposition Cost saving Convenience ZIPCAR is perfect answer for customers who wanted to rent a car for a few hours in their home city: - ZIPCAR value proposition - - Zipcar cost was cheaper than owning a car Convenience achieved by automation ( online booking‚ data transmission between car an system) ZIPCAR encourage use of public transport Eco Friendly ZIPCAR business model Customer relationshi p Car leasing Key components of ZIPCAR
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Riley Eichhorn Zipcar: Refining the Business Model The idea for Zipcar began in 1999 when Antje Danielson approached Robin Chase with her new idea for a start up – car sharing. Danielson had observed the concept of car sharing on a vacation in Germany‚ which she noted was a trend throughout Europe. Chase agreed to partner with Danielson and they began to develop their business plan and to seek funding for it. The entrepreneurial opportunity is definitely large enough for Zipcar to capture value
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Based on Criteria’s of Evaluating Venture Opportunities there are several key indicators that shows that Zipcar is indeed a high potential venture. Below are the criteria in brief 1.0 Industry & Market Market: The revolutionary concept certainly provides an alternative to public transport. Furthermore the car sharing concept is really useful for the public in a overcrowded city with limited parking & expensive parking fees. This is clearly not an untouched segment because there are other 2 competitors
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By: M. Bertaccini‚ L. Dovesi‚ G. Nicolini‚ M. Olivieri‚ MC. Penna‚ M. Perini. ELEVATOR PITCH (1) What Zipcar is • Car sharing company. • Offer of a service to the registered members that allows them to move around the city in a smarter and easier way. • The value for the members is the possibility of benefit the usage of a car without all the problems correlated to the possession. • New concept in the U.S. serving a new market niche‚ the urban‚ car-less residents. • Based on a successful model
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Zipcar Case Case Analysis Template Reading: Zipcar: Refining The Business Model Who: Robin Chase‚ CEO and Co-Founder of Zipcar Immediate Issue/Problem Being Faced: Zipcar needs additional funding if it hopes to survive and expand. In order to gain additional funding they would have to bring in there best arguements to why they should be funded by outside investors. On pages 1 and 11 it states that Chase needs to work on a pitch that will get investors to invest. In other words‚ she needs
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characterize the service Zipcar provides? Zipcar is the world’s largest American membership-based car sharing and car club service offering company providing car reservations to its members‚ billable by the hour or day. It is an alternative to traditional car rental and car ownership. The company shares Zipcars in different States of USA‚ Canada and UK. The company also has presence on over 230+ college campuses at universities across North America. Members can reserve Zipcars online or by phone‚
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Management Accounting‚ 6e (Atkinson et al.) Chapter 2 The Balanced Scorecard and Strategy Map Objective 1 1) Database and information systems are physical assets which create distinctive value for companies. Answer: FALSE Explanation: Database and information systems are intangible assets Diff: 1 Terms: database and information systems Objective: 1 AACSB: Reflective thinking 2) The roles of performance measurement systems in organizations include all of the following EXCEPT: A)
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increased 5% compared to declines of 9% and 11% for Fuji and Private Labels. What was done wrong? - Kodak used a razor-blade strategy: it sold cameras at a low cost‚ and film fuelled Kodak’s growth and profits => The business became heavily dependent on this highly profitable margin from film‚ and progressively paid less attention to equipment. -Kodak’s tried and tested strategy was evident throughout the business – and even in Dental Products. In a similar theme to T. Levitt’s Marketing Myopia16
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Module 2 Application Activity: Social Operating System Strategy Map Read Chapter 6 of Teaching with Poverty in Mind. On page 149‚ the author uses the graphic shapes below to illustrate core social attributes needed for school success (many of which are underdeveloped in children of poverty). In each shape‚ fill in the heading. Under the heading describe how you would apply each of these skills to help a student in poverty. Most students need to strengthen these specific areas to increase their
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New Product Success/Failure Paper Apple Maps Vs. Google Maps Intro: Global Positioning Systems (GPS) is a space based satellite navigation system that provides location and time information all over the globe where there is no obstruction to the line of sight to the GPS satellites. The GPS project was developed in 1973 to overcome the limitations of previous navigation systems. It was originally designed for military use by the U.S. Department of Defense. Advances in technology and the
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