Google Maps vs. Apple Maps
New Product Success/Failure Paper
Apple Maps Vs. Google Maps
Intro:
Global Positioning Systems (GPS) is a space based satellite navigation system that provides location and time information all over the globe where there is no obstruction to the line of sight to the GPS satellites. The GPS project was developed in 1973 to overcome the limitations of previous navigation systems. It was originally designed for military use by the U.S. Department of Defense. Advances in technology and the demands created from the popularity of portable electronic devices have modernized the GPS systems for personal use. The civilian demand for GPS products began to surge in the year 2000, when the military ended its practice of intentionally blurring the satellites signals for security reasons. As the geo-referencing technologies increased along with the smart phone, mobile mapping systems have become almost commonplace.
Background:
The fact that there has been such an upheaval over the mapping battle between Apple and Google maps have shed light on just how hard it is to build a mobile map. These technologies have become so ingrained in our everyday life that for a map to show a destination that is a few hundred yards off the mark has become a critical flaw. Apple’s most recent maps release gave more attention to the base quality of the application, focusing specifically on voiced navigational directions. But the reality that is continuously evolving around the mobile map of the future is more ambitious than that. Google has had a head start on Apple in terms of their mapping technology, allowing them to stay ahead of the curve by developing a more interactive map. The future of mobile mapping is going to go way beyond just the satellite imagery and draggable interface. They need to give the user information in real-time. The lightning fast feed needs more than just traffic delays, they need to give up to date information about everything around you. This
Apple Maps Vs. Google Maps
Intro:
Global Positioning Systems (GPS) is a space based satellite navigation system that provides location and time information all over the globe where there is no obstruction to the line of sight to the GPS satellites. The GPS project was developed in 1973 to overcome the limitations of previous navigation systems. It was originally designed for military use by the U.S. Department of Defense. Advances in technology and the demands created from the popularity of portable electronic devices have modernized the GPS systems for personal use. The civilian demand for GPS products began to surge in the year 2000, when the military ended its practice of intentionally blurring the satellites signals for security reasons. As the geo-referencing technologies increased along with the smart phone, mobile mapping systems have become almost commonplace.
Background:
The fact that there has been such an upheaval over the mapping battle between Apple and Google maps have shed light on just how hard it is to build a mobile map. These technologies have become so ingrained in our everyday life that for a map to show a destination that is a few hundred yards off the mark has become a critical flaw. Apple’s most recent maps release gave more attention to the base quality of the application, focusing specifically on voiced navigational directions. But the reality that is continuously evolving around the mobile map of the future is more ambitious than that. Google has had a head start on Apple in terms of their mapping technology, allowing them to stay ahead of the curve by developing a more interactive map. The future of mobile mapping is going to go way beyond just the satellite imagery and draggable interface. They need to give the user information in real-time. The lightning fast feed needs more than just traffic delays, they need to give up to date information about everything around you. This
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