3000 Words
3000 words
A SWOT and PESTEL analysis were utilised, allowing the author to gain an insight into both internal and external factors that could affect the event. As well as strengths and opportunities, this analysis highlighted the current weaknesses and potential threats to the business, allowing the author to prepare contingency plans, which could be implemented if necessary.
SECTION B – COMMUNITY OVERVIEW
1. COMMUNITY PROFILE
Recommended Bid Content:
· Provide an overview of the history, geographic location, population, demographics, weather profile (climatic conditions specific to the event), etc. of the Host Community.
Cardiff History
Famous sons and daughters
Cardiff has produced many famous names in the last century. Children’s author Roald Dahl was born in Cardiff in 1916, and the Norwegian Church where he was christened is now used as an arts centre and café. In the sports world Ryan Giggs, Colin Jackson, Dame Tanni Grey Thompson and Olympic Gold Medal cyclist Geraint Thomas often fill the headlines, and Shirley Bassey and Charlotte Church are the city’s home grown musical divas.
Captain Scott and the South Pole
In 1910 Captain Robert Scott set off from Cardiff in the ship the ‘Terra Nova’ on his ill-fated trip to the South Pole. Cardiff connections to Scott include a memorial sculpture in Cardiff Bay, a memorial lighthouse erected in Roath Park and the Discovery pub in Lakeside, home to photos from the expedition. The Captain Scott room in the Royal Hotel is where he ate his farewell dinner.
Sporting history
Cardiff has a long association with sport. In 1958 the city hosted the British Empire and Commonwealth Games, now better known as the Commonwealth Games. The Empire swimming pool, however, was demolished to make way for the Millennium Stadium – which hosted the Rugby World Cup final in 1999. The stadium again made sporting history in 2005, 2008 & 2012 when Wales won the Six Nations Grand Slam Championship. Cardiff hosted the
A SWOT and PESTEL analysis were utilised, allowing the author to gain an insight into both internal and external factors that could affect the event. As well as strengths and opportunities, this analysis highlighted the current weaknesses and potential threats to the business, allowing the author to prepare contingency plans, which could be implemented if necessary.
SECTION B – COMMUNITY OVERVIEW
1. COMMUNITY PROFILE
Recommended Bid Content:
· Provide an overview of the history, geographic location, population, demographics, weather profile (climatic conditions specific to the event), etc. of the Host Community.
Cardiff History
Famous sons and daughters
Cardiff has produced many famous names in the last century. Children’s author Roald Dahl was born in Cardiff in 1916, and the Norwegian Church where he was christened is now used as an arts centre and café. In the sports world Ryan Giggs, Colin Jackson, Dame Tanni Grey Thompson and Olympic Gold Medal cyclist Geraint Thomas often fill the headlines, and Shirley Bassey and Charlotte Church are the city’s home grown musical divas.
Captain Scott and the South Pole
In 1910 Captain Robert Scott set off from Cardiff in the ship the ‘Terra Nova’ on his ill-fated trip to the South Pole. Cardiff connections to Scott include a memorial sculpture in Cardiff Bay, a memorial lighthouse erected in Roath Park and the Discovery pub in Lakeside, home to photos from the expedition. The Captain Scott room in the Royal Hotel is where he ate his farewell dinner.
Sporting history
Cardiff has a long association with sport. In 1958 the city hosted the British Empire and Commonwealth Games, now better known as the Commonwealth Games. The Empire swimming pool, however, was demolished to make way for the Millennium Stadium – which hosted the Rugby World Cup final in 1999. The stadium again made sporting history in 2005, 2008 & 2012 when Wales won the Six Nations Grand Slam Championship. Cardiff hosted the