4P's Buenos Dias Cafe
Product Buenos Dias Café’s product is healthy, convenient, affordable, exotic cuisine in a relaxed atmosphere. Buenos offers a variety of authentic Latin offerings. Their beverage line has substantial depth. Offerings include Coke, Sprite, and Fanta from Mexico, Jarritos sodas, freshly squeezed juice, and smoothies. They have a high quality café menu including Cuban espresso, Latin style cappuccino, coffee in cold and hot brew, café con leche, and other specialty coffee house offerings. Both their breakfast and lunch menu contain exotic favorites like tostadas, quesadillas, tacos, and Cubans. Buenos also caters to the health conscious consumer with their salads, Greek yogurt, vegan, and gluten free options. All of their food is made to order, is never frozen, and supplied from local farms when applicable. Buenos aims to give the consumer a fresh, tasty, and healthy meal with the convenience of casual dining.
Pricing
Buenos Dias takes a competitor orientation and focuses on competitive parity. Menu items range from roughly $2-$12 with the average lunch costing roughly $8.00. The consumer is getting the value of fresh, convenient, healthy food at a price comparable to competitors who don’t offer the same value to their product.
Place
Buenos Dias is centrally located in the downtown Atlanta vicinity. They have a bright, relaxed atmosphere with enough seating to accommodate during busy lunch hours. There are comfortable couches and free WIFI to encourage students to come study while dining or sipping. It is a block from the Georgia State University courtyard, and close to many large corporate offices. We also suggest that Buenos revamp its website and build a strong social media presence so that consumers have another place to interact with the business outside of the building.
Promotion
To promote Buenos Dias, we are suggesting a well-rounded penetration of the Georgia State University and downtown market. Buenos currently has signs across the street
Pricing
Buenos Dias takes a competitor orientation and focuses on competitive parity. Menu items range from roughly $2-$12 with the average lunch costing roughly $8.00. The consumer is getting the value of fresh, convenient, healthy food at a price comparable to competitors who don’t offer the same value to their product.
Place
Buenos Dias is centrally located in the downtown Atlanta vicinity. They have a bright, relaxed atmosphere with enough seating to accommodate during busy lunch hours. There are comfortable couches and free WIFI to encourage students to come study while dining or sipping. It is a block from the Georgia State University courtyard, and close to many large corporate offices. We also suggest that Buenos revamp its website and build a strong social media presence so that consumers have another place to interact with the business outside of the building.
Promotion
To promote Buenos Dias, we are suggesting a well-rounded penetration of the Georgia State University and downtown market. Buenos currently has signs across the street