A Rhetorical Analysis Of Lowa Boots

Everyone wants happiness in their life, but in a different way. Happiness could be the experience of failure, helping people, relaxing on a vacation trip, and spending time with family. People who like to adventure, they usually want to go and see nature in order to reach their goal of their happiness. The Lowa boots’ advertisement intentionally wants people to escape from their usual surrounding and take an adventure to absorb the energy and relax. Lowa advertisement calls attention to the audience that they should wear their boots in order to see the happiness on their feet by using nature colors, bold texts of , and figure messages for that adventure type of feeling. The colors of Lowa express people’s emotion to feel calm and relax.
They can feel the ocean mist hit their face and feel the soft sand between their toes. They also can imagine the sun shine from the ocean and reflecting to their eyes when they look at it. These impressions are the representation of happiness because it comes from different angles that hit them. The sky is also blue, depicting the beauty and wonder because it shows the symbol of health. Great health flows smooth like a river. Every time the public looks at this color in the Lowa’s advertising, it makes them realize their stress is overbearing, suggesting to relax with deep and calm breaths. The Lowa boots promotion convinces people to walk joyfully with the color blue because people can imagine the beautiful places like in this advertisement. Secondly, the color green gives the viewers another feeling of relaxation because it represents the forest. People can imagine themselves walking on a trail filled with all trees, wild animals, and waterfalls. They could hear birds singing louder and louder on their adventures of hiking. The warm temperature can make them feel healthy from the sunshine above their head, taking out the bad toxins from
The slogan shows the pursuit of happiness by relating to the Lowa boots’ advertisement because the long way is where people can see the small parts of nature at beautiful places. To be specific, people could see families of the wild animals such bears and cubs based on the nature in this advertisement. They could imagine the sunshine and a reflection to the topping of the trees. The next text that people read is “LOWA.” The color and text seem to be catchy to viewers because the word reminds them of Hawaii origin. The way it pronounces, it sounds like luau. Additionally, the bold texts show them the relaxing places where they can view their happiness such as Hawaii, Bahamas, Caribbean. Even “outdoor and ski boots” lead people to see the hiking places like any national parks or mountain resorts such as Yosemite Park, Glacier Park, and Big Bear. Especially, when viewers see the word “outdoor”, they immediately imagine happiness because it leads people to see fun activities on vacation trip such as zip lining, canoeing, and swimming. The texts in this advertisement leaves the possibility of many imaginations that buyers can think when glancing at this. The audience immediately can feel joyful and excitement, especially when thinking about how far the boots can take them on their next