Advertisement: Color and Frozen Chicken Look

Advertisement The ad is selling Marmaluzi’s baby food. It is trying to make mothers scared of giving their babies any food that is made out of frozen meat by portraying frozen meat like a monster. The ad makes the frozen chicken look like a giant monster who will stomp all over you. On the other hand, the fresh chicken is smaller. In many horror movies, the killer animal is usually very tall and large in size. There is a green colored laser beam going from the chicken’s eye to a bird. A mother and her kids are running away from the giant chicken with fear in their eyes. It’s like a scene out of King Kong. The mother and her kids are moving closer to the fresh meat market with smaller size chicken on the window display. The ad seems to imply that the mother and her kids are safer in the fresh meat market. No one wants to eat something that is scary to look at. I don’t buy really large chicken because it looks unreal to me. The ad also makes the frozen chicken look disgusting by distorting the colors of the chicken. First of all, the chicken’s eyes are bulging with visible red veins. That is scary because the color red is associated with blood. Its tongue, which is sticking out to the side of its mouth is green. Green is not the color you want your meat to be because it is associated with slime. The color of meat changes to green when it is rotten. A normal chicken has a pink tongue. The color of the skin is white with ice melting on it. It has a white sticker on its side with expiration date on it. The words and colors that are in the ad make you think of a horror movie. The writing of the frozen meat is in red, dripping like blood running down. The text says, “Sounds like something out of a horror movie.” That statement is there to make sure that if you don’t get the point that they are trying to make from the picture, the words should let you know their intention. The color of the sky is orange, which is the color of Halloween. The clouds are dark. This ad is trying to scare mothers away from buying frozen meat baby food. According to this ad, mothers should not buy any baby food made out of frozen meat by showing you the picture and writing the word horror movie. It makes the frozen chicken look so scary, disgusting, and very large. I am going to think twice about buying a frozen meat after seeing this ad. It is promoting fresh meat baby food, which is not scary.