As a young, self-conscious and quiet twelve year old girl flicks through her favourite girl magazine ‘My Bliss’, whilst waiting for her bus to come, she stumbles upon an advertisement that immediately catches her attention. Her eyes sparkle on a tanned model in her mid-twenties, who is advertising push up bras; an advert that is not even appropriate for a girl under the age of sixteen years old to see. The model stands there posing, hand clutching her small tight waist, with her hair flicked so gently to the side. The headline flirts to the reader, ‘Tease the boys with your new breasts’. The girl, who hasn’t even became a teenager yet, can feel her eyes springing so quickly from the headline to the women’s breasts that she has to look away from the magazine. Suddenly she feels desperate for that type of look.
Thoughts whiz around her head. “Maybe my crush will start to like me, if he saw my boobs like this.” And then, with even more excitement, “I will finally fit in with the popular group!”
Consequently, instead of waiting for her bus, the girl heads to the shopping mall and buys the sexiest push up bra she has ever laid eyes on; red and black lace, the exact same bra she saw the model wearing. The lingerie screams sex and seductiveness. All she craved was a hint of attention from her crush, but suddenly many begin to pay notice towards her new exposed assets and, after being bombarded with constant wolf whistles and verbal harassment, she realised, she is being seen as a sex object. All of this just because of seeing that one advert.
Due to such adverts always being exposed in public to everyone, children and young people’s minds are being destroyed and influenced in a very frightening way. Adverts follow you everywhere: they show women being victims of sexual violence or the object of sexual activity; they make sure the male is tough and sturdy and has power over the female, who is often positioned lower than the