air arabia
Scenario – Project Overview
You are employed as a Marketing Consultant for a company in the UAE to analyze its existing products and offerings. You then have to suggest changes to the company’s marketing strategies. Each group must select a unique sector (examples are provided in Appendix A). The company has asked you to investigate the current marketing situation, products or services and customer approaches through secondary and some primary data research if needed.
Based on your research you will prepare a marketing report for the managers which will provide marketing opportunities by choosing an existing or new product /service. It will give details of how the company should market the existing or new product /service to current and potential customers.
Project Objective
The aim of this project is for the ITEC N462 students, in teams of 2 or 3, is to propose a marketing plan for a new product/service (or improve an existing product/service) based on research undertaken with a current company in the UAE and recommend a detailed marketing strategy for its launch.
Task: Assume that your group has been contracted as a team of marketing consultants by the respective business organization, and has been asked to develop and submit a complete marketing plan for them.
The marketing plan is a comprehensive, written framework for obtaining marketing objectives.
Note: A marketing plan can be written for a single product/service, a group of products/services, a new promotional strategy, or an entire organization.
Instructions
1. Choose a current UAE company and conduct research to find an overview of the company’s current situation.
2. Provide information about your company and write a mission statement and make sure you fulfill the requirements: e.g. product/service, customer, market, future.
3. Choose an existing product/service from the company’s portfolio or design new product/service.
4. Design a basic promotional strategy and marketing plan for
You are employed as a Marketing Consultant for a company in the UAE to analyze its existing products and offerings. You then have to suggest changes to the company’s marketing strategies. Each group must select a unique sector (examples are provided in Appendix A). The company has asked you to investigate the current marketing situation, products or services and customer approaches through secondary and some primary data research if needed.
Based on your research you will prepare a marketing report for the managers which will provide marketing opportunities by choosing an existing or new product /service. It will give details of how the company should market the existing or new product /service to current and potential customers.
Project Objective
The aim of this project is for the ITEC N462 students, in teams of 2 or 3, is to propose a marketing plan for a new product/service (or improve an existing product/service) based on research undertaken with a current company in the UAE and recommend a detailed marketing strategy for its launch.
Task: Assume that your group has been contracted as a team of marketing consultants by the respective business organization, and has been asked to develop and submit a complete marketing plan for them.
The marketing plan is a comprehensive, written framework for obtaining marketing objectives.
Note: A marketing plan can be written for a single product/service, a group of products/services, a new promotional strategy, or an entire organization.
Instructions
1. Choose a current UAE company and conduct research to find an overview of the company’s current situation.
2. Provide information about your company and write a mission statement and make sure you fulfill the requirements: e.g. product/service, customer, market, future.
3. Choose an existing product/service from the company’s portfolio or design new product/service.
4. Design a basic promotional strategy and marketing plan for