Analysis McDonald’s Franchise in Viet Nam
Individual Assignment Analysis McDonald’s Franchise in Viet Nam
Name: Le Quang Hieu
ID student: BA60114
Class: BA0662
Lecturer: Nguyen Quoc Cuong
Subject: Entrepreneurial Small Business
Table of contents
I. McDonald’s background
1. History
2. Mission and Vision
3. Business objective
II. SWOT analysis
III. Advantage and disadvantage of MacDonald franchise
IV. Investment decision
V. Summary
VI. References
I. Background of MacDonald
I.1. History
McDonalds’s is a business corporation system of fast food restaurants with approximately 31,000 restaurants in 119 countries to serve 43 million passengers a day under its own brand. The McDonalds’s restaurant concept was introduced in San Bernardino, California by Dick and Mac McDonald’s in May 15, 1940. It was modified and expanded by their business partner, Ray Kroc, of Oak Park, Illinois, who later bought out the business interests of the McDonald’s brothers in the concept and went on to found McDonalds’s Corporation in April, 15, 1955.
I.2. Mission and Vision
Mission
McDonalds’s brand mission is to "be our customers' favorite place and way to eat." Our worldwide operations have been aligned around a global strategy called the Plan to Win centering on the five basics of an exceptional customer experience - People, Products, Place, Price. We are committed to improving our operations and enhancing our customers' experience.
Vision
"McDonalds’s vision is to be the world's best quick service restaurant experience. Being the best means providing outstanding quality, service, cleanliness, and value, so that we make every customer in every restaurant smile."
I.3. Business objective
The business objective of McDonald’s, which is a fast food restaurant, is to be the world’s best quick service restaurant experience. They also aim at being the best establishment by providing outstanding quality, service, cleanliness and value.
II. SWOT
Name: Le Quang Hieu
ID student: BA60114
Class: BA0662
Lecturer: Nguyen Quoc Cuong
Subject: Entrepreneurial Small Business
Table of contents
I. McDonald’s background
1. History
2. Mission and Vision
3. Business objective
II. SWOT analysis
III. Advantage and disadvantage of MacDonald franchise
IV. Investment decision
V. Summary
VI. References
I. Background of MacDonald
I.1. History
McDonalds’s is a business corporation system of fast food restaurants with approximately 31,000 restaurants in 119 countries to serve 43 million passengers a day under its own brand. The McDonalds’s restaurant concept was introduced in San Bernardino, California by Dick and Mac McDonald’s in May 15, 1940. It was modified and expanded by their business partner, Ray Kroc, of Oak Park, Illinois, who later bought out the business interests of the McDonald’s brothers in the concept and went on to found McDonalds’s Corporation in April, 15, 1955.
I.2. Mission and Vision
Mission
McDonalds’s brand mission is to "be our customers' favorite place and way to eat." Our worldwide operations have been aligned around a global strategy called the Plan to Win centering on the five basics of an exceptional customer experience - People, Products, Place, Price. We are committed to improving our operations and enhancing our customers' experience.
Vision
"McDonalds’s vision is to be the world's best quick service restaurant experience. Being the best means providing outstanding quality, service, cleanliness, and value, so that we make every customer in every restaurant smile."
I.3. Business objective
The business objective of McDonald’s, which is a fast food restaurant, is to be the world’s best quick service restaurant experience. They also aim at being the best establishment by providing outstanding quality, service, cleanliness and value.
II. SWOT
References: list Jerome Katz / Richard Green, Entrepreneurial Small Business - 4th Edition,Graw-Hill International Edition. Essentials of Services Marketing – 2nd Edition, Vochen Wirtz, Patricia Chew, Christopher Lovelock. Principle of marketing – fourteenth edition- Philip Kotler and Gary Armstrong http://www.aboutmcdonalds.com/mcd/our_company.html http://www.mcdonalds.com/us/en/our_story/our_history.html http://www.strategicmanagementinsight.com/swot-analyses/mcdonalds-swot-analysis.html http://www.dna.com.vn/vi/tinh-huong-thuong-hieu/s/mcdonalds-se-that-bai-neu-khong-hieu-viet-nam/