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Analysis of an advertisement

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Analysis of an advertisement
Analysis of an advertisement
Victoria’s Secret

www.victoriassecret.com

This assignment was to find a retail chain in either England or America, which are both English-speaking countries. I picked “Victoria’s Secret”, which is an American retailer of women's wear. The chain is very popular and known for its huge fashion show “Victoria’s Secret Fashion Show”. It’s a chain for teens and women in general. You, as a girl or a woman, are able to buy bras, panties, sleepwear, swimwear, beauty products, and much more. Men and teen guys also shop at Victoria’s Secret to try to find the perfect gift for their girlfriend or wife.
Victoria’s Secret is a chain with many advertisements, but they all look kind of the same. The advertisement in the top of this page is taken from the homepage of Victoria’s Secret. The homepage is written below the advertisement, and it’s a website filled with great pictures of models. I would say that they emphasize a lot on the colors of the pictures. Victoria’s Secrets website is packed with new deals, and it is possible to shop online if you wish.

The advertisement above is showing a model in a bra and it says in the advertisement that if you buy today, you will get the shipping for free, and it’s on any order. That’s a bonus, but you won’t just get the shipping for free. You will also get $15 off $100, which is a great deal. The text, “Today only – Free shipping on any order + $15 Off $100”, is typed with large font, so you can't avoid seeing it when you click on their website. You also see a box with golden words where it gives the consumer another excellent deal.
Red, black and white are the main colors in this advertisement. Together, the three colors make up a warm and lovely composition. The red color is definitely a symbol on love and passion. I think they used these colors because of the event that’s talking place today, the 24th of November. The United States is celebrating Thanksgiving, which falls on the fourth
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