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Analysis Of The Blackberry Pricing Strategy

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Analysis Of The Blackberry Pricing Strategy
Introduction
Why did the Blackberry Empire become so successful and then lose the battle against the smartphone market? Incorporating futuristic devices such as the Android and Apple phones have affected the company tremendously. Blackberry has been fighting for years to become recognized again, but have been unsuccessful. Introducing new devices for different target groups could be a way to stand out from the rest. Secondly, hiring competitive employees will boost the status of the Blackberry Company for the future. Small changes can make a huge difference. Whether it be leadership roles, devices, or geography distribution, there is always room for improvement.
Development of Pricing Strategies aligned with Strategic Focus

Pricing is one …show more content…
The pricing strategy seems to be failing in India, and from previous data, this is one of the most important marketers for the company (Jain, 2014). There was a previous strategy of the Canadian firm to give a premium price tag to its devices, seems to have backfired due to the lower costing android. The Blackberry LTD was the market leader, and now holds just 0.2% share in the Indian market as of December 2013 versus 4.3% in December 2012 (Jain, 2014). Since India is a highly price sensitive and competitive market, the devices should be priced lower with an array to choose …show more content…
Previously, the organizational structure was similar to a centralized theme. In this type of structure, only one individual makes the decisions and provide direction for the company (Vitez, 2015). Having a Decentralized structure will be more beneficial because several individuals are responsible for making business decisions and running the business. Rather than having only one perspective on a particular problem, the individuals will have a variety of expertise and knowledge for running the various operations (Vitez,
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