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Apple Case Analysis

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Apple Case Analysis
Company Overview

1976 - Apple was founded by college dropouts Steve Jobs and Steve Wozniak

1980 - Apple went public

1985 - Jobs left after tumultuous struggles with then CEO Sculley, and founded NeXT

2000 - Jobs became the CEO

2001 - Introduced a digital music player, the iPod

2007 - Apple Computers Inc. became Apple Inc. , unveiled the iPhone.

Apple has 4 main divisions:

Laptop and personal computer division

Music Division

Video and Sound division

Wireless network and Accessories Division

Net income in 2006 was $1,989 million

Currently has an approximate of 17,787 employees

Apple Inc. (previously Apple Computer, Inc.) is an American multinational corporation that designs and markets consumer electronics, computer software, and personal computers. The company's best-known hardware products include the Macintosh computers, the iPod, the iPhone and the iPad. Apple software includes the Mac OS X operating system; the iTunes media browser; the iLife suite of multimedia and creativity software; the iWork suite of productivity software; Aperture, a professional photography package; Final Cut Studio, a suite of professional audio and film-industry software products; and Logic Studio, a suite of music production tools. As of January 2010, the company operates 284 retail stores in ten countries, and an online store where hardware and software products are sold.
Established on April 1, 1976 in Cupertino, California, and incorporated January 3, 1977, the company was previously named Apple Computer, Inc. for its first 30 years, but removed the word "Computer" on January 9, 2007, to reflect the company's ongoing expansion into the consumer electronics market in addition to its traditional focus on personal computers. As of September 26, 2009, Apple had 34,300 full time employees and 2,500 temporary full time employees worldwide and had
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