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Apple Chairman' Statement and Reflective Writing

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Apple Chairman' Statement and Reflective Writing
Section 1: A draft Executive Summary Apple Inc. is a multiplier company. The California Corporation founded in 1977. Its wholly-owned subsidiaries designs, manufactures and markets personal computers, mobile communication and media equipment, and other internet applications, it provides the products to the different type of customers.

The company gives the strategy is free, The Company’s business strategy leverages its unique ability to design and develop its own operating systems, hardware, application software, and services to provide its customers new products. The customer could through App store and iBook store to discover and download official software and third-party applications and books.

The Company manages its business primarily on a geographic basis. The Company’s reportable operating main segments include in the Americas, Europe, Japan, Asia-Pacific and Retail. The Retail segment operates Apple-owned retail stores in the U.S. and in international markets. Each operating segment provides similar hardware and software products and similar services to customer. It unified the global organization.

The company offers all kinds of products. Firstly, the Mac hardware products included desktop and portable computers. For instance, there are iMac, Mac Book, Mac Book Pro and Mac Book Air. Secondly, there are some small size products included iPhone, iPad, iPod, Apple TV. Thirdly, the Company provides software products and computer technologies. The operating system software has Mac OS X and iOS system. The application software has iLife and iWork system. And there is other application software. Fourthly, Apple Care offers a range of support options for the Company’s customers. Such as the Apple Care Protection Plan is a fee-based service.
The Company used all kinds of direct and indirect distribution channels, such as its retail stores, online stores, and direct sales force, and third-party cellular network carriers, wholesalers, retailers, and
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