Abstract
Podcasting describes the act and delivery of digital content over the internet using RSS feeds, a specific tool categorized by a generalization in the Web 2.0 infrastructure known as web publishing. Many studies have been directed toward deploying and assessing the impact of such technology in a learning environment to provide for a more interactive learning experience for those attending post-secondary institutions. In doing so it provides students with not only the direct benefits and ease of use inherent with the use of technologically assisted learning tools, but also valuable technological competencies that currently businesses fail to leverage because there is a lack of focus in developing them in a business setting. This paper specifically addresses the concept of podcasting, the technology that drives it, its place in the Web 2.0 scheme, as well as examples of successful implementations and propositions for its use with a corporate perspective.
1. Introduction
A great deal of effort has recently been placed on using modern technologies to improve the efficiency and accessibility of information over the internet. Although the idea of employing cutting edge developments in the field of information technology in a business setting is a concept that has been around for ages, prior to the past couple of years few have pushed to incorporate the interactive concepts that drive what has been coined Web 2.0 in a corporate setting. Currently, studies are focused predominantly on higher education learning environments where both undergraduate and graduate students are surveyed on the effectiveness of e-learning and the technologies that support it. This focus however, has in a manner of speaking left businesses ‘out in the cold’ causing them to turn their backs on adopting and implementing new technologies and by having students learn how to use and employ
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