Research Question: Are online news sources causing newspapers to become obsolete?
As technology continually evolves, so do people’s preferences. For the purpose of this research, we will focus on the preferences of news subscribers. The research question is posed to gain a better understanding of the current state of the newspaper industry and to see where the future may lie considering the possibilities of more change in the future.
Literature Review
Like newspapers and other types of companies that were forced to reinvent, there are always other options on the table. (Goldstein,Allison, 2012). Being innovative and not remaining stagnant is crucial to staying relevant. News organizations are taking to social media sites like Twitter and Facebook as a portal to attract audiences to their websites, a way of engaging with audiences and a platform to promote work (McEnnis,Simon, 2013). Many newspapers are also creating “user-generated” websites to help spread the word about their product, through users that contribute to the site (Ots/Karlsson, 2012).
Media companies in general and newspapers in particular were forced to reinvent themselves and to develop market and editorial strategies to