Audience Analysis Audience

How to determine your audience Audience analysis is crucial to understanding how communication needs to be approached. Communication is dynamic process of understanding and sharing meaning. For it to be dynamic and shared and understood, communication should be tailored based on the audience social, economics, demographic traits. Success of your communication depends on the understanding of your audience and what their needs and interest are. “To be an effective writer, you must use language that is audience-centered, not writer-centered. In other words, transcend your own perspective and consider the needs and interests of your readers. If you don't define words and concepts that your readers need to understand your document,
It should be used for any type of requests, commands, orders and reports. Informal Communication “Informal Communication is a type of verbal communication in which the interchange of information does not follow any channels, communication stretches in all direction, also known as grapevine communication.”( Key Differences between formal and informal communication, Unit 3)

There are four types of informal communication within a business;
1. Single Strand Chain
-Communication in which one person says something to another, who then continues to share information with another person and process goes on.
2. Cluster Chain -Communication in which one person tell something to some of its trusted people and they tell to their trusted people and communication continues.
3. Probability Chain
-Communication in which a person randomly chooses someone to pass some information which is of little interest.
4. Gossip Chain
-Communication happens when a person share information with a group of people and they pass information to more people and in the end it’s passed to
It is defined as receiver’s response to a source. When delivering feedback we need to ensure that feedback is taken constructively. Feedback is vital part of the communication process; it is the last step of the cycle. Feedback provides an idea how much of the information we shared has been understood, what areas need to be reviewed and address again, what needs to changed or adjusted. We need our audience to be engaged and to share their feedback with us.
Audience can respond different ways, below are some different forms of the feedback; Indirect Feedback
-this type of feedback is not communicated directly to the source. The fact that it has not been communicated directly limits its use or reliability, still provides valuable information. Direct Feedback
- Response that comes directly from the receiver to the source. This type of feedback enables us to engage with the received in the further conversation. Internal