Audience-Focused Communication Matrix Case Study

Axia College Material
Appendix B Audience-Focused Communication Matrix

Audience-Focused Communication | Audience | Audience Characteristics | Channels of Communication | Strategies to Ensure Effective Messages | Audience Diversity Considerations | Managers | A manager can be thought of as the gatekeeper who will manage whether or not the main audience gets the information. This audience will have sincerity and authority in the business and will anticipate being handle as such. Professionalism and precision of knowledge is of upmost importance. | Though this communication is presented face-to-face, incorporating some visual aids will be a great help. When the company has the technical sources accessible, every person in the
conference must have a duplicate of the quarterly sales data accessible to see in electronic format. | As a way to make sure the usefulness of the communication, I will require to keep the communication briefand to the point. Maintaining on the right track is importantto the deliverance of the communication. | When talking to the management group, the variety of the audiencewill be thin. They're managers for the reason that they have dominatedthe business, and it's also likely that when they are in a quarterly salesmeeting, they know about the subject already. So far as sales agents go, the variety might be a bit more likely and when clients are participating,diversity is certain. Being aware what to state and what not to say issignificant so as not to encounter in the wrong manner. | Salespeople | A salesman has an interest to make thesale. They desire thequarterly data theyrequire to carry outthe task moreproficiently and afterthat they wish toreturn to work. Thequarterly sales datais also significant tothem to understandwho made bonus andwho requires to work harder to earn this additional bonus. | Like the administrationteam, this face to facecommunication ofquarterly sales datawill be best viewed bythe utilization oftechnology. Being ableto see the data on abig monitor or on a PCbefore the person willbe the finest channel ofcommunication. | Just likemanagement, thedata must be briefand concise. Eventhough meetingmust be kept likethis, the data mustbe comprehensiveand steady toguarantee thesalesmen getcorrect data. Whilstproviding the facts,the deliverer mustalso chime in on thequeries of thesalesmen. In casethey have gotqueries, I must havereplies for them. | | Customers | When talking toclients, we mustknow a couple of;what are theirobjectives?
How much time do theyneed to talk aboutthe data? During thatperiod, what is themost crucial data totalk about? Theaudience desires tobe aware of salesdata so they cantake the bestdecision regardingtheir investment intothe company. | For clients, the bestkind of communicationwill be printedinformation which theycan take along when the conference isfinished. This data willlet them to have adeeper look into theorganization. As theconference by itself isface-to-face, thechannel ofcommunication will bea verbal and visualchannel, just likesalesmen as well asmanagers. | To make sure agreat message withour clients, it isessential to providethe data in a manner that theywill grasp. I will beunable to talk aboutevery factor of theorganization'squarterly sales datatherefore I shouldprovide the datawhich clients aresearching for likeprofits, net incomeor losses, andmargins. It's prettysure that withclients in mind, Iwould wish to takeinto account thatmany of them mightnot grasp anythingregarding the givensubject. To providethe messageefficiently, beginwith a clean slate ofinformation. |
| All | If I were in aconference withanybody andeverybody who wasinvolved in quarterly sales data of theorganization which Iworked for, I wouldpossibly have tothink about that theaudience is variedand deal witheverybody there likea client.
Clients aretreated with theupmost regard. | For clients, the bestkind of communicationwill be printedinformation which theycan take along when communicationcontains me, providingthe material, and theaudience, getting thematerial. With a hugearea which willsufficiently contain therespective quantity ofpersons is essential,however much moreessential is having thesuitable technology toprovide the message toeverybody efficiently.In case it were a bigroom with hundreds ofpersons, I would like tohave some kind of micand loudspeakersystem to make sureeverybody could hearme ok. | To make sure agreat message withour clients, it isessential to providethe data in a would initially mustmake sure thateverybody in theconference couldlisten me and listenmy message. To dothis, I would havesome kind of micand loudspeakersystem establishedto provide mymessage. I wouldalso have a bigmonitor andtechnology linked toprovide pictures tothe audience as Iam talking. I wouldalso give speakernotes and notessection. |
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