Baharin Bay
Questions for Discussion
Q1. Give examples of needs, wants and demands that Diwan's customers demonstrate , differentiating each of these three concepts.
Answer :
Needs: state of felts deprivation , they include basic physical needs, social needs and individual needs.
Ex. Diwan's customer needs are to improve themselves and to be fulfilled and satisfied culturally and intellectually.
Wants: Form that needs take as they are shaped by culture and individual personality
Ex. Diwan's customer wants to have a wider selection of books. they were Hungary for up to date books. and the only way to obtain those kind of books were either travelling or waiting for the annual international book fair. this way was relatively more expensive though.
Demands: Wants backed by buying power
Ex. They demanded a book store that can offer a wider selection of books that weren't possible to reach in Egypt.
Q2. In detail, describe all facets of Diwan's product offering
Services offered by Diwan include, first, an extensive selection of books in Arabic, English , French and German in many different categories. Secondly, a multimedia section offers audio books ,DVDs , educational CD-ROMs, music CDs , and PC games for both children and adults. in addition, Diwan offers more than just new multimedia releases; it also offers classics which aren't easily found in the Egyptian market.
Also, Diwan has a stationary section in every branch that offers products from local and international suppliers, artistic calendars, bookmarks, and notebooks. Last but not least , Diwan offers variety of other services such as book binding , children's activities , corporate gifts and services, gift wrapping, services for schools (including field trips, supplying books for school libraries),event hosting and used book exchanges.
Q3. Which of the five marketing management concepts best describes Diwan
There are five alternative concepts under which organizations design and carry out
Q1. Give examples of needs, wants and demands that Diwan's customers demonstrate , differentiating each of these three concepts.
Answer :
Needs: state of felts deprivation , they include basic physical needs, social needs and individual needs.
Ex. Diwan's customer needs are to improve themselves and to be fulfilled and satisfied culturally and intellectually.
Wants: Form that needs take as they are shaped by culture and individual personality
Ex. Diwan's customer wants to have a wider selection of books. they were Hungary for up to date books. and the only way to obtain those kind of books were either travelling or waiting for the annual international book fair. this way was relatively more expensive though.
Demands: Wants backed by buying power
Ex. They demanded a book store that can offer a wider selection of books that weren't possible to reach in Egypt.
Q2. In detail, describe all facets of Diwan's product offering
Services offered by Diwan include, first, an extensive selection of books in Arabic, English , French and German in many different categories. Secondly, a multimedia section offers audio books ,DVDs , educational CD-ROMs, music CDs , and PC games for both children and adults. in addition, Diwan offers more than just new multimedia releases; it also offers classics which aren't easily found in the Egyptian market.
Also, Diwan has a stationary section in every branch that offers products from local and international suppliers, artistic calendars, bookmarks, and notebooks. Last but not least , Diwan offers variety of other services such as book binding , children's activities , corporate gifts and services, gift wrapping, services for schools (including field trips, supplying books for school libraries),event hosting and used book exchanges.
Q3. Which of the five marketing management concepts best describes Diwan
There are five alternative concepts under which organizations design and carry out