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Balanced Scorecard Analysis Of Hyundai

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Balanced Scorecard Analysis Of Hyundai
Balanced Scorecard Analysis of Hyundai and Honda
Two of the major players in the global automobile industry are Honda and Hyundai (also known as Hyundai Motor Group). These business organizations have global scope of operations, and they have maintained considerable growth and expansion in recent years despite the slowdown of the Western economies. The positions of Honda and Hyundai emphasized the capabilities of these firms to maintain a positive and profitable strategic outlook, especially in terms of their operations in various regional markets other than the United States. While the American automobile market has encountered major obstacles associated with the 2008 financial recession, these companies have maintained considerable growth in revenues in developing economies, although they suffered in terms of losses or decline in revenues coming from within the American market (Blackburn, 2010). The discussion in this document presents an examination of the various characteristics of these business organizations, particularly measurements or metrics used, knowledge management, the situation of their workforces, as well as the characteristics of their operations focus and results. It is argued that these business organizations have considerably positive outlooks based on their operational characteristics using some examples from the balanced scorecard perspectives. As a result, both of these organizations are also in respective strong positions to compete against each other in the global automobile market.
Hyundai is a large business organization with multinational operations. The organization is based in South Korea, and is generally considered as the biggest automobile company based in that country. However, it is important to note that this business organization is not necessarily limited to the manufacturer of automobile products, although the company is most popularly known for its automobiles. For example, the company also manufactures auto parts,



References: Blackburn, C. (2010). Downfall of the US Auto Industry: Short Report. Gatton Student Research Publication, 2(2), pp. 1-8. Retrieved March 30, 2013 from http://gatton.uky.edu/GSRP/Downloads/Issues/Fall2010/Downfall%20of%20the%20US%20Auto%20Industry%20Short%20Report.pdf Cachon, G., & Olivares, M. (2010). Drivers of finished-goods inventory in the U.S. automobile industry. Management Science, 56(1), pp. 202-216. Retrieved March 30, 2013 from http://opim.wharton.upenn.edu/~cachon/pdf/cachon-olivares%201.pdf Honda (2013a). Annual Report 2012. Retrieved March 30, 2013 from http://world.honda.com/investors/library/annual_report/2012/honda2012ar-all-e.pdf Honda (2013b). Corporate Social Responsibility. Retrieved March 30, 2013 from http://world.honda.com/CSR/index.html Hyundai (2013a). Company Overview. Retrieved March 30, 2013 from http://worldwide.hyundai.com/WW/Corporate/InvestorRelations/CorporateInformation/CompanyOverview/index.html Hyundai (2013b). Financial Highlights. Retrieved March 30, 2013 from http://worldwide.hyundai.com/WW/Corporate/InvestorRelations/FinancialInformation/FinancialHighlights/Annual/index.html Sturgeon, T., et al. (2008). Globalization of the automotive industry. International Journal of Technological Learning, Innovation and Development, 2(1-2), 7-24. Sun, P., Mellahi, K., & Thun, E. (2010). The dynamic value of MNE political embeddedness: The case of the Chinese automobile industry. Journal of International Business Studies, 41, pp. 1161-1182.

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