Batik Garment
EXECUTIVE SUMMARY
The Objectives..
❖ To be a World Class Provider of BATIK Garment Industry
Our Mission..
❖ Our vision is to focus on offering range of quality batik products to our customers, and introduce Malaysian Batik to the people all over the world. We would like to penatered US market and introduce variety product that can produce with Batik. It is the opportunity for batik business to improve it profitability and competitiveness.
The Opportunities..
❖ Rising demand for handicraft products in developed countries such as USA, Canada, Britain, France, Germany, Italy etc. ❖ Developing fashion industry requires handicrafts products. ❖ Development of sectors like Retail, Real Estate that offers great requirements of handicrafts products. ❖ Development of domestic and international tourism sector. ❖ Ability to produce high quality product with good design ❖ e-Commerce and Internet are emerged as promissory distribution channels to market and sell the craft products.
1.INTRODUCTION
The Malaysian government has supported its craftspeople significantly since 1974 with the establishment of Kraftangan, a government organization under the auspices of the ministry of culture that is designed to promote Malaysian handicrafts and culture. This outstanding program serves as a role model for the arts and textile industries of other countries.The common goal is simply to make Malaysia a Batik capital.
According to Matrade, textiles are ranked 9th and accounting for 2.3 per cent share of Malaysia’s exports of total manufactured goods. In 2011, exports of textiles and apparel & clothings totaled RM10.81 billion from RM9.32 billion for the same period last year, an increase of 15.9 per cent. Of this, exports of textiles was valued at RM6.72 billion and accounted for 62.2 per cent share, while apparels and clothing accounted for 37.8 per cent share, valued at RM4.08 billion.
The Objectives..
❖ To be a World Class Provider of BATIK Garment Industry
Our Mission..
❖ Our vision is to focus on offering range of quality batik products to our customers, and introduce Malaysian Batik to the people all over the world. We would like to penatered US market and introduce variety product that can produce with Batik. It is the opportunity for batik business to improve it profitability and competitiveness.
The Opportunities..
❖ Rising demand for handicraft products in developed countries such as USA, Canada, Britain, France, Germany, Italy etc. ❖ Developing fashion industry requires handicrafts products. ❖ Development of sectors like Retail, Real Estate that offers great requirements of handicrafts products. ❖ Development of domestic and international tourism sector. ❖ Ability to produce high quality product with good design ❖ e-Commerce and Internet are emerged as promissory distribution channels to market and sell the craft products.
1.INTRODUCTION
The Malaysian government has supported its craftspeople significantly since 1974 with the establishment of Kraftangan, a government organization under the auspices of the ministry of culture that is designed to promote Malaysian handicrafts and culture. This outstanding program serves as a role model for the arts and textile industries of other countries.The common goal is simply to make Malaysia a Batik capital.
According to Matrade, textiles are ranked 9th and accounting for 2.3 per cent share of Malaysia’s exports of total manufactured goods. In 2011, exports of textiles and apparel & clothings totaled RM10.81 billion from RM9.32 billion for the same period last year, an increase of 15.9 per cent. Of this, exports of textiles was valued at RM6.72 billion and accounted for 62.2 per cent share, while apparels and clothing accounted for 37.8 per cent share, valued at RM4.08 billion.
References: www.matrade.gov.my Conclusion From all the discussion our Batik product is suitable to expand the market to U.S. Political factor show that Batik Malaysia is not include on the export control rule and regulation which state on U.S. it because the batik Malaysia’s raw material is based on