Preview

Business IA

Powerful Essays
Open Document
Open Document
3423 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Business IA
Business and Management Internal Assessment

“Should Hotel Xyz open their new hotel in New Delhi to increase their revenue?”

Acknowledgement:
I sincerely thank my manager and other staff for their help and contribution in this report:
• Mr Yqq Shukla – Managing director of Hotel Xyz
• Mr Ravi Kumar- Marketing Manager of Hotel Xyz
• Mr Vijay Pillay- Chartered Accounted of Hotel Xyz

Executive Summary:
The management of Hotel Xyz is planning to expand to increase their revenue, seeing the huge demand for hospitality business. I think my layout can help the companies planning about expansion, “Should Hotel Xyz open their new hotel in Noida to increase their revenue?”
At the onset, research proposal is based on the good reasoned theory, theoretical framework and methodology firm can use. It has also mentioned the difficulties that firm can face with their solution. Background information about the firm is mentioned which can guide the question.
Primary and Secondary research both are included in Discussion and Analysis. Primary research comprises with the interview of manager Mr. Yqq Shukla and chartered Accounted Mr Vijay Pillay and marketing manager Mr Ravi Kumar Secondary research consists of Yearly financial report and some websites. The tools used to classify both financial and non-financial techniques comprise of Lewin’s force field analysis, Ansoff matrix, Investment Appraisal and Average rate of Return (ARR).
I would say that if Hotel Xyz opens its new branch in New Delhi they will get a better brand name; better customer’s base which will generate more revenue and profit as ARR and Payback Period are favorable.

Research Proposal

Research Question: “Should Hotel Xyz open their new hotel in New Delhi to increase their revenue?
Theoretical Framework: Hotel Xyz is the best hotel in all over Chhattisgarh. There are chains of Hotel Xyz in



Bibliography: "Magicbricks." Magicbrickscom Property Pulse Hotel Industry in India Witnesses Tremendous Boom Comments. N.p., n.d. Web. 13 Mar. 2013. . "5-star Hotels in New Delhi." - TripAdvisor. N.p., n.d. Web. 13 Mar. 2013. . "IREO: India 's Leading Real Estate Developer." IREO Indias Leading Real Estate Developer. N.p., n.d. Web. 13 Mar. 2013. . "Real Estate." Property News, Trends & Policy. N.p., n.d. Web. 13 Mar. 2013. . Hoang, Paul. "International Baccalaureate Business and Management [Hardcover]."International Baccalaureate Business and Management: Paul Hoang: 9781921917011: Amazon.com: Books. IBID Press, 2007, "Hotels Five Star In Raipur." Hotels Five Star In Raipur Net cashflow (10000) 2000 2800 2800 2400

You May Also Find These Documents Helpful

  • Satisfactory Essays

    New Wood Inc

    • 328 Words
    • 2 Pages

    It is recommended that we convert GR Hotels to an upscale Hotel. This will achieve the goals of the company by increasing occupancy rates and business travellers. The constraints placed on the company will be achieved. Return on Investment is greater than 15% and operating profit % of revenue will be greater than 11%. GR has a good reputation and skilled management team which will make this a smooth transition. The current locations are great to make this move as they reside by the airport and will target the business travellers. GR already utilizes Central and On-line bookings which again will target business travellers as they tend to use this service the most. Business travellers are moving towards staying at up-scale hotels and this move will definitely increase occupancy rates of these travellers. Changing the name of the hotel will…

    • 328 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    QBUS

    • 1525 Words
    • 9 Pages

    from their chain. The management are hoping to identify the key drivers of hotel profitability…

    • 1525 Words
    • 9 Pages
    Powerful Essays
  • Better Essays

    Bollman Hotels has net revenue of $100,000,000 with a 15% growth expected within the first year. A workforce of 25,000 employees with plans to increase by 20% with the expansion to India and the current employee turnover is 5%. Based on this information and the stage of their business development, they will need to enter the Indian market fiercely, but with as little interruption to the tourism industry as possible. Therefore, Bollman will have to be competitive and establish a premier hotel chain that will lure international travelers seeking the exotic, heterogeneous, and lavish experience by offering elitism while on business or pleasure (Incredible India, n.d.).…

    • 2276 Words
    • 10 Pages
    Better Essays
  • Best Essays

    There are substantial costs involved with investments in the hotel industry, both in the physical properties and the marketing of the associated businesses. Therefore, investigating which facilities and services travelers appreciate assist those in the hotel industry in better allocating resources. Excellence in the design of physical facilities and operations can benefit all age categories in various culture.1 This is also true for members of the tourism industry, ranging from private enterprises to government tourism authorities, from individuals to major corporations. The competition within the international tourist industry is increasing, so participants must plan and direct their marketing to target specific sectors of inbound…

    • 4615 Words
    • 19 Pages
    Best Essays
  • Satisfactory Essays

    Ramada Case Study

    • 2096 Words
    • 9 Pages

    This case study is written on Ramada Hotel, Multan. We discussed about marketing & segmentation strategies, the services it’s providing & how it’s differentiating…

    • 2096 Words
    • 9 Pages
    Satisfactory Essays
  • Powerful Essays

    Hard Rock Cafe

    • 1197 Words
    • 5 Pages

    5. Finding new market throughout the world by opening hotels, cafe’s, casinos and theme oriented hotels in destination cities as 70% of Hard…

    • 1197 Words
    • 5 Pages
    Powerful Essays
  • Good Essays

    The Welcome Group Hotels

    • 1465 Words
    • 6 Pages

    OPTION 4: The services of a marketing research firm may be hired. It may be asked to conduct a suitable study based on say, telephone interviews of a random sample of guests from each hotel and to submit its report to the Managing Director.…

    • 1465 Words
    • 6 Pages
    Good Essays
  • Powerful Essays

    In every study, some scopes and rationale are considered. The Hotel Millennium is a renowned hotel of Khulna city. It serves both the domestic and foreign guests. This report is mainly worked with the following point—…

    • 2849 Words
    • 12 Pages
    Powerful Essays
  • Satisfactory Essays

    Hotel Continental

    • 1428 Words
    • 6 Pages

    A certain Mr. Oscar Mendoza is an owner of a travel agency and had been experiencing shortage in the hotel accommodation of his clients especially during the peak months. This hampers his operations, as the assurance that his clients be given an accommodation is not hundred percent guaranteed. That is why when he read in the newspaper that a certain hotel, Hotel Continental, is leasing its facilities he then wanted to study whether he would bid or not as he believe that it would cover up for the room requirement that his travel agency needs during the peak months.…

    • 1428 Words
    • 6 Pages
    Satisfactory Essays
  • Good Essays

    He has considered utilizing a 27-room hotel located in Diliman, Quezon City called the Hotel Continental. This hotel has incurred a total loss of P2 to 3 million pesos in the last 2 years which led the management of such hotel to have it leased out. Mr. Mendoza has already determined that his current travel agency tour groups could utilize only 40% of the hotel facilities annually and has requested his Marketing Manager, Mr. Ernesto de los Santos, to come up with some information regarding the hotel and lodging industry that could help and assist him in making a decision as to biding for Hotel Continental or not.…

    • 1115 Words
    • 5 Pages
    Good Essays
  • Best Essays

    Organisational Change

    • 2335 Words
    • 10 Pages

    External drivers faced by Courthouse Hotel include but does not limit to, ‘Globalisation’, ‘Social Trend, and ‘Industry-Level Shifts’. Facing new competitions and threats from well-know national and international chain hotels, it has created a huge impact on the business of Courthouse Hotel. The inability to keep up with the social trend in terms of lifestyle, consumer’s ‘taste’ and demand, will definitely affect any business in the hotel industry. Judging from Courthouse Hotel’s scenario, with no function of banqueting facilities, porters and room service, it has dramatically challenge the survival of their business as these services and facilities has become a norm to have or demand from any consumer staying at a hotel. Failure to market their business internationally will also provide pitfalls of failure for Courthouse Hotel, as once consumers fail to recognize the existence of the hotel; the demand for their services will drop. Customers of any hotel are primary filled by people from aboard, it’s important to have good marketing…

    • 2335 Words
    • 10 Pages
    Best Essays
  • Powerful Essays

    Radisson

    • 3741 Words
    • 15 Pages

    * Attractive customer base. As our Hotel located in betweenGulshan1 and Gulshan 2, we will get attractive customer base, which will help us to increase our sales.…

    • 3741 Words
    • 15 Pages
    Powerful Essays
  • Powerful Essays

    Identify the different categories of stakeholders of a budget hotel in a big city and explain the different demands from each stakeholder.…

    • 1458 Words
    • 6 Pages
    Powerful Essays
  • Good Essays

    Hotel Reservation

    • 1086 Words
    • 5 Pages

    The researcher conducts this study for them to have their website wherein, customers can read and see more the beauty of the said hotel. More information will be shown on the website. This site also has reservation system wherein customers will just go online…

    • 1086 Words
    • 5 Pages
    Good Essays
  • Satisfactory Essays

    Business Research Methods

    • 440 Words
    • 2 Pages

    This course (Business research methods) is a fourth year core course, thus it is taught to all students in the school of business, irrespective of their specialization areas. Taking cognizance of the unique content and contextual differences between the various disciplines (specialization areas), a more general approach is used.…

    • 440 Words
    • 2 Pages
    Satisfactory Essays