Preview

Business Structure and Design on Joe Coulombe's

Better Essays
Open Document
Open Document
3056 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Business Structure and Design on Joe Coulombe's
Q1: Joe Coulombe’s Approach

Trader Joe's is an upscale specialty supermarket chain by Joe Coulombe, the very first step they took is very difficult as it is something that he had not done before. But Joe Coulombe led this organization to overcome this by his smart policies and approach through organization design. He has access to both inside and outside the company by adding new items to the supermarket to increase choices for customers to shop at Trader Joe's,the items that he brought were luxury items like California wines and gourmet foods.

Besides luxury items, there are items for customer’s daily consumption, such as bread, cheese, fruit and vegetables are now available as well. The supermarket products have helped customers increase the chain in high-end supermarket. Moreover, Joe Coulombe also focuses on the internal change by the division of the company for employees in each store, it's like a subsidiary of a group because it makes his supermarket much closer from sales staffs to management staffs. However, not being strictly control by a monitor for each sales staff, but instead Joe Coulombe has assigned the responsibility for their sales department and he wants them to make their own decisions and provide personal customer service towards their customers. Moreover, not only each store has its own monitoring system by their company, this will take a lot of time in the management and staff as each store's will be monitored. . The decentralization will enable companies to closely manage the work and customer service at each store and that would be the right policy in order to improve customer service as well as personal sales at the stores.

Joe Coulombe also pays great attention to the responsibility of every employees, he changes it, and in stark contrast with how to manage employees at other companies that he have allowed employees in each store to make their own decisions for personal customer service without the consent of the managers,



References: http://3.bp.blogspot.com/_6FFGI9wm8ow/S7xOr2-J10I/AAAAAAAAB5w/aFbmRZSPO3g/s1600/nus_logo.jpg - NUS Logo http://www.traderjoes.com/index.asp Accessed on 10 June 2013 MARK MALLINGER, PHD and GERRY ROSSY, (2007, Volume 10 issue 2) http://gbr.pepperdine.edu/2010/08/the-trader-joes-experience/ Accessed on 10 June 2013 http://www.nus.edu.sg/uci/about/OrgStructure.htm - The NUS organization structure http://www.buzzle.com/articles/impact-of-technology-on-education.html - The impact of Technology on education http://www.forbes.com/sites/groupthink/2012/12/11/5-ways-technology-will-impact-higher-ed-in-2013/ - The impact of Technology on education

You May Also Find These Documents Helpful

  • Good Essays

    Trader Joe's Case Study

    • 850 Words
    • 4 Pages

    Trader Joe’s is a food retailer that is known across the world. The store was introduced in the 1950’s and started off as a typical convenience store. The original stores were all names Pronto Markets. After about 15 years, the founder of Trader Joe’s, (Joe Coulombe) changed both the name of the store and created a new way of doing things. The new store now not only has a new physical appearance; but has new morals and values. There are many different food retailers across the world; Target, Walmart, and Whole Foods are just a few.…

    • 850 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Trader Joes started as a small chain of convenience stores back in 1958 called Pronto Market. In 1967 their founder changed their name to Trader Joes, while also changing the way they do business. They made their stores bigger, decked the walls with cedar planks and dressed up their crew in Hawaiian shirts. They also started packaging hard-to-find food up the Trader Joes name. This helped cuts costs and saved their customers money; a concept they still practice today. “Value” is a concept they take very seriously, and by ‘Value’ they mean great everyday prices on all of their products; great food + great prices = Value. “No sales, no gimmicks, no clubs to join, no special cards to swipe.” (Trader Joe’s, n.d.) Here’s some examples how they are…

    • 520 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    Trade Joe Essay

    • 562 Words
    • 3 Pages

    Trade Joe is one of the grocery stores in America, and it is popular because it provides natural organic food and some special food, which could not be found in other grocery stores. The Natural Dairy Products and Dairy Smart Inc. are companies that sell ice cream and daily products. They offered high quality products to Trade Joe as intermediary and they bought products from suppliers and manufacturers. When Trade Joe was a small grocery store, the NDP started to provide ice cream to Trade Joe and attracted many customers because of NDP’s ice cream reputation. At the same time, the NDP’s…

    • 562 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    Planning effective messages may not be as difficult when the managers opened their first four stores. Hence working in the stores each day, the managers personally trained the employees and assisted the customers in finding the right tools and supplies for their projects and deal directly with every suppliers. The company uses…

    • 567 Words
    • 2 Pages
    Good Essays
  • Good Essays

    Trader Joe’s demonstrates the importance of planning, organizing, leading, and controlling in the management process. Planning is the practice of setting performance goals and actions in order to achieve those objectives. Mentions to their commitment to thrift, cost savings, persistent pursuit of value, and ways that they demonstrate their commitment are numerous in the case. Their simple four-part philosophy and approach to stocking guides purchasing plans. Organizing involves arranging resources to achieve organizational goals efficiently. Compensation at Trader Joe’s is on the higher side for the industry. This usually allows employers to hire better-qualified employees even in a tight labor market, reducing training, and turnover expenses.…

    • 494 Words
    • 2 Pages
    Good Essays
  • Satisfactory Essays

    Joe Coulombe, founder of Trader Joe’s had a vision to make his grocery store unique rather than just any other store. He was successful in starting his new company, but another man who had a huge influence on Coulombe was Doug Rauch, former President or Trader Joe’s, who worked for the company for 31 years. Rauch successfully influenced the company’s growth in Southern California from only nine locations, to a nationally acclaimed retail success story of more than 340 stores nation-wide. He had a business plan that was executed wisely, while continuing the vision set forth by Joe Coulombe.…

    • 99 Words
    • 1 Page
    Satisfactory Essays
  • Satisfactory Essays

    Trader Joe S Case Brief

    • 269 Words
    • 1 Page

    There are several key sources of Trader Joe’s competitive advantage, including offering great bargains on products that are not typically found at other supermarkets. Trader Joe’s also chose to sell natural and organic foods aimed at well-educated, sophisticated consumers. Trader Joe’s also believed strongly in paying its employees a good wage, leading to higher employee satisfaction and a better quality of service within each store. In addition, the company embraced an everyday low pricing philosophy. More than 80% of Trader Joe’s products are private label (including their well-known private label wines). Also, they are able to reduce costs by purchasing directly from the manufacturers (as opposed to the distributors). Their marketing campaigns rely heavily on word of mouth and fan pages created by loyal customers.…

    • 269 Words
    • 1 Page
    Satisfactory Essays
  • Good Essays

    Trader Joe

    • 864 Words
    • 3 Pages

    Trader Joes' demonstrates the importance of organizing by limiting stocks and selling quality products at low prices, because of this they sell twice as much per square feet compared to other super markets. Trader Joe's only carries 4,000 products compared to other super markets who carry anywhere between 25,000 - 45,000 products. Studies show the more options a customer has to decide on they are less likely to choose any of the offers. It all comes back to the basics which is simplicity is key. And Trader Joe's offers that to their customers by only stocking the best products with limited options.…

    • 864 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Case Study Trader Joes

    • 570 Words
    • 3 Pages

    Joe Coulombe the founder of Trader Joe’s stated he wanted to make his stores a place where people would enjoy shopping (Palmeri, 2008). He gave his establishments a nautical theme and cheerful guides sporting Hawaiian shirts (Shermerhorn, Osborne, & Hunt, 2012, pg w-99). This philosophy has become such a big part of their business tactics that it…

    • 570 Words
    • 3 Pages
    Good Essays
  • Better Essays

    Decentralization 310

    • 973 Words
    • 4 Pages

    Decentralization in business can be very advantageous to the corporation because it can let those who are closer to the problem identify a way to solve it. In the past leaders of business dictated everything the business did and as the business grew, those leaders became more and more out of touch with many things, including competition, customer issues, and technological changes. When the leadership was out of touch with these areas, smaller, more efficient companies became able to capture some of the…

    • 973 Words
    • 4 Pages
    Better Essays
  • Powerful Essays

    Trader Joes

    • 3077 Words
    • 13 Pages

    Trader Joe 's is a privately owned grocery store that sells a variety of natural and healthy food and beverage options. Their headquarters is located in Monrovia, California and they have about 350 stores in roughly 25 states. It was started by Joe Coulombe as a Los Angeles convenience store chain in 1958, and then the company was bought in 1979 by German billionaires Karl and Theo Albrecht, who founded the ALDI food chain. Trader Joe’s competes within their niche market of organic and health food grocery stores with stores like Wild Oats and Whole Foods, as well as big grocery stores such as Hannaford, Roche Bros, and Market Basket. To keep costs down, its stores have no service departments and average about 10,000-15,000 sq. ft. The company 's specialty is its line of more than 2,000 private-label products (70% of sales), including beverages, soup, snacks, and frozen items. Some observers think that sales per square foot at Trader Joe 's are hovering at about $1,000 -- twice the level of typical supermarkets. Sales last year were roughly $8 billion, the same size as Whole Foods and bigger than those of Bed Bath and Beyond.…

    • 3077 Words
    • 13 Pages
    Powerful Essays
  • Best Essays

    J Sainsbury’s is the third largest grocery retailer in the UK. The company was leading grocery retailer in UK from the late 1980 to 1995. The company opened their first store in 1869. Sainsbury’s has 504 supermarkets and 319 convenience stores in UK. Company’s turnover is over £17.4 billion and profit of £289 million. Asda and Tesco has overtaken Sainsbury’s recently. Sainsbury’s market share gradually decreased to just over 16%. Sainsbury’s growth has suddenly fallen down. In terms of local sourcing, Sainsbury’s is higher than other competitors. Sainsbury’s provides products like milk, pre-packed cheese, fresh lamb etc to the customer. Sainsbury’s is only food retailer to enter in global 100 index. Sainsbury’s sell over 4000 products. Company has been positioned under FTSE4 and Dow Jones Index. Sainsbury’s main responsibility is to provide best food and health, make relationship with community, to provide good place of work and save environment. The main objective of Sainsbury’s is to make growth in both sales and customers. Sainsbury’s continuously growing like-for-like sales by 3.9%, increase the product range, improving services and operational saving. Sainsbury’s brand represents quality and value for money and customer service. Company’s brand name is ‘so organic’ related to food. The company objective is to provide high product in low fair price and provide good service to people like give information to choose product. The subsidiaries of Sainsbury’s are Sainsbury’s Bank Ltd; Sainsbury’s Supermarket Ltd and Sainsbury’s Convenience Stores Ltd. (Source: www.sainsburys.co.uk)…

    • 4495 Words
    • 18 Pages
    Best Essays
  • Best Essays

    Marketing Management and Distribution via Internet platform directly to the customer (B2C) is rapidly gaining importance, because consumer show an increasing demand of individual contact. According to Keller [Keller_2006, p. 12f] online business has already become a professional distribution channel to be reckoned with. Therefore marketing activities via e-mail newsletters and social media have to be combined with traditional online and offline advertisements. By fulfilling the demands and wishes of the customer, marketing aims to establish long-term relationships with customers and deliver value to him. For this essay it was difficult to find literature about the field of groceries, therefore I relate to the Belgian Supermarket chain called “Delhaize” [Delhaize_2011], who offer a service of taking online orders from their customers to be picked up later. Using marketing instruments I will analyse the electronic business process and evaluate the advantages and…

    • 1727 Words
    • 7 Pages
    Best Essays
  • Good Essays

    Critically Analyse

    • 760 Words
    • 4 Pages

    Mr. Vincent the Manager of a large supermarket has been a successful Professional. Vincent has efficiently involved in planning, organizing and controlling. Planning is a prerequisite of doing anything. It leads 15 more effective faster achievements in any organizations and enhances the ability of the organization to adapt to future eventualities. Vincent has adopted this important principle of determining the objectives of forecasting his business of supermarket and budgeting. Vincent has also involved in organizing which involves identification & grouping the activate to be performed and deciding then among the staff and creating authority and responsibility among then Vineet has Implemented organizing which contribute to the efficiency of his supermarket. He has organized units in such a way and delegations it to individuals so that each individual is directly responsible and answerable for therein respective unit ultimately Mr. Vincent can have a collective control & knowledge of business in each of his units. Hence organizing contributes to the efficiency of the organization. Thirdly Mr. Vincent has been implementing controlling which is a success factor where has been initializing the actual performance versus impacted performance which is nothing but the measurement & appraisal of activities performed by his (sales) subordinates to meet the plans of his supermarket. Receivers are conducted to have a check on the sales happening as unpaired to actual impacted as per the budget plans which gives a clear understanding of how the organization is progressing towards profit 2 turnovers and eventually programs plan for the individual appraisal programs. Hence Mr. Vincent is correct in his thought that planning organizing & controlling.…

    • 760 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Oliver Market

    • 3578 Words
    • 15 Pages

    El creciente número de clientes sensibles a los precios y con poco tiempo disponible, ha llevado a los supermercados tradicionales a luchar por conservar su participación en el mercado contra Cadenas de Supermercados, hipermercados, entre otros.…

    • 3578 Words
    • 15 Pages
    Good Essays