Shivani Bachoe and Janay Adriaan
Iems1c
18 november 2012
Introduction.
we have to look for a hospitality business we choose MacDonald’s, because it’s one of the largest hospitality business over the world. And we want to know how they to it there
table of contents:
1. Investigate a hospitality event business
2. Present the obtained information
3. Analyze different types of business information
4. Evaluate the appropriateness of business information
5. Evaluate the effectiveness of the business information
1. Investigate a hospitality business
Investigate a Hospitality Event Business
McDonald’s collects information from:
* Profits
* Market share
* Growth
* Meeting aims and objectives
Profits (intern)
McDonalds gathers information from their profit records to see if there has been any change from previous years, McDonalds compares the differences and then makes the conclusion if they made a profit or not.
Market share (intern/extern)
McDonalds collects information from their market share, by analyzing the changes in the market.
Growth (intern)
McDonalds can measure its success by growth of the company, for example the amount of new permissions opening and new countries that
McDonald’s restaurants are being recognized.
McDonalds can measure its success by the awards it receives for its health and safety, environmental policies and food quality.
Meeting aims and objectives (extern)
McDonalds can measure by seeing if they meet there aim and objectives. For example its quality, service aim cleanliness aims.
Types of information
Verbal:
- Meetings: People in the company need to discuss business information.
- Telephone: For example if I want to apply for a job.
- McDrive: Through the microphone, taking orders of clients
Written:
- Action coupons: People use these so they can buy food for a lower