Camel Cigarette Advertisement Analysis
The advertisement for Camel cigarettes appears in the February 2015 issue of Popular Mechanics magazine. Prominently displayed in the middle of this full-page ad is a pack of Camel cigarettes. The three lines “Since 1913” “Turkish Domestic Blend” and “Blue” have an eye-catching effect caused by the off-white colored font and blue background found on the pack of cigarettes. The ad uses a mahogany background, which helps make the predominantly off-white colored pack of cigarettes the main focal point of the ad. Camel uses its signature Coffin Nails font when displaying the brands name in large text centered at the very top of the ad in capital letters. Right under the arc created by the brand's name is the statement, “MARK THE MOMENTS.” Half
of a harmonica is visible as the other half is under the pack of cigarettes propping the pack up at a slight angle. A small image of a camel resides next to the line “TASTE IT ALL” and finally, at the bottom left-hand side of the ad, a white text box appears with a warning from the Surgeon General. It is purely warning against the use of cigarettes by pregnant women. The ad tries to persuade readers to buy Camel cigarettes by suggesting it is fine to smoke because people are entitled to enjoy life. Nowhere in the ad is this tactic more evident than it is in the single line “Mark the moments.”
of a harmonica is visible as the other half is under the pack of cigarettes propping the pack up at a slight angle. A small image of a camel resides next to the line “TASTE IT ALL” and finally, at the bottom left-hand side of the ad, a white text box appears with a warning from the Surgeon General. It is purely warning against the use of cigarettes by pregnant women. The ad tries to persuade readers to buy Camel cigarettes by suggesting it is fine to smoke because people are entitled to enjoy life. Nowhere in the ad is this tactic more evident than it is in the single line “Mark the moments.”