Case Analysis of Whole Foods Decides to Open in Detroit
Case Analysis of Whole Foods Decides to Open in Detroit
Company Background
Whole Foods Market, Inc. is an American foods supermarket chain specializing in finest natural and organic foods with locations in the United States, Canada and the United Kingdom. It was founded by John Mackey and his girlfriend Rene Lawson on September 20,1980, and today Whole Foods Market is headquartered in Austin, Texas. The current CEO is the founder John Mackey. Whole foods Market is the largest U.S. retailer of natural and organic foods and it becomes a publicly traded company with more than 370 stores and 80,000 employees.
Mission Statement
The mission statement of the Whole Foods Company begins with its motto, which is “Whole Foods, Whole People, Whole Planet”. They explained as this:
"Whole Foods - We obtain our products locally and from all over the world, often from small, uniquely dedicated food artisans.
Whole People - We recruit the best people we can to become part of our team. We empower them to make their own decisions, creating a respectful workplace where people are treated fairly and are highly motivated to succeed.
Whole Planet - We recognize the connection between our lives, our communities and the environment."（Barbara）
The mission statement shows their deepest purpose as an organization is helping support health, keep member happiness and excellence, create wealth through profits and growth and care about communities and environment.
Products and Services
Whole Foods Market offers about 2,400 healthy and high quality items by creating a quality standard focused on ingredients, freshness, taste, nutritive value, safety and appearance; foods unadulterated by artificial additives, sweeteners, colorings and preservatives. The selected product categories is listed in the following:
Bakery
Body care
Educational products
Floral
Grocery
Household products
Meat and poultry
Nutritional supplements
Pet products
Prepared foods
Produce
Seafood
Specialty (beer, wine,
Company Background
Whole Foods Market, Inc. is an American foods supermarket chain specializing in finest natural and organic foods with locations in the United States, Canada and the United Kingdom. It was founded by John Mackey and his girlfriend Rene Lawson on September 20,1980, and today Whole Foods Market is headquartered in Austin, Texas. The current CEO is the founder John Mackey. Whole foods Market is the largest U.S. retailer of natural and organic foods and it becomes a publicly traded company with more than 370 stores and 80,000 employees.
Mission Statement
The mission statement of the Whole Foods Company begins with its motto, which is “Whole Foods, Whole People, Whole Planet”. They explained as this:
"Whole Foods - We obtain our products locally and from all over the world, often from small, uniquely dedicated food artisans.
Whole People - We recruit the best people we can to become part of our team. We empower them to make their own decisions, creating a respectful workplace where people are treated fairly and are highly motivated to succeed.
Whole Planet - We recognize the connection between our lives, our communities and the environment."（Barbara）
The mission statement shows their deepest purpose as an organization is helping support health, keep member happiness and excellence, create wealth through profits and growth and care about communities and environment.
Products and Services
Whole Foods Market offers about 2,400 healthy and high quality items by creating a quality standard focused on ingredients, freshness, taste, nutritive value, safety and appearance; foods unadulterated by artificial additives, sweeteners, colorings and preservatives. The selected product categories is listed in the following:
Bakery
Body care
Educational products
Floral
Grocery
Household products
Meat and poultry
Nutritional supplements
Pet products
Prepared foods
Produce
Seafood
Specialty (beer, wine,