case study in marketing
Case Study – Corporate Social Responsibility – AMWAY
Posted on Thursday, January 17, 2008 by BullsEye Rate This
By the end of your reading, you should be able to answer the following questions:
1. What do you understand by the term Corporate Social Responsibility (CSR)?
2. Explain two actions that Amway and its IBOs are currently taking that involve CSR.
3. Analyse the key ingredients in Amway’s CSR strategy. Show how the strategy is designed to translate the vision into practical steps on the ground.
4. Recommend ways in which Amway could enhance and develop its impact on making every child matter.
Introduction
Corporate Social Responsibility (CSR) means businesses and organisations working responsibly and contributing positively to the communities they operate in. It involves working with employees, their families, the local community and society at large to improve their quality of life. Companies that operate in a socially responsible way strengthen their reputations. In business, reputation is everything. It determines the extent to which customers want to buy from you, partners are willing to work with you and your standing in the community.
The company
Amway is one of the world’s largest direct sales organisations with over 3 million Independent Business Owners (IBOs) in over 80 markets and territories worldwide. It is a family-owned business with a strong emphasis on family values. Its IBOs are often couples. Many of these are raising families. They therefore have a strong bond with children. These families are more than happy to partner with Amway, who, as part of its Corporate Social Responsibility strategy, works with UNICEF, the United Nations Children’s Fund.
As a family company, Amway is committed to playing a part in improving the lives of children in need across the globe. In this way, the company is able to show its commitment to the support of global causes.
Amway defines a global cause as ‘a social issue affecting many people
Posted on Thursday, January 17, 2008 by BullsEye Rate This
By the end of your reading, you should be able to answer the following questions:
1. What do you understand by the term Corporate Social Responsibility (CSR)?
2. Explain two actions that Amway and its IBOs are currently taking that involve CSR.
3. Analyse the key ingredients in Amway’s CSR strategy. Show how the strategy is designed to translate the vision into practical steps on the ground.
4. Recommend ways in which Amway could enhance and develop its impact on making every child matter.
Introduction
Corporate Social Responsibility (CSR) means businesses and organisations working responsibly and contributing positively to the communities they operate in. It involves working with employees, their families, the local community and society at large to improve their quality of life. Companies that operate in a socially responsible way strengthen their reputations. In business, reputation is everything. It determines the extent to which customers want to buy from you, partners are willing to work with you and your standing in the community.
The company
Amway is one of the world’s largest direct sales organisations with over 3 million Independent Business Owners (IBOs) in over 80 markets and territories worldwide. It is a family-owned business with a strong emphasis on family values. Its IBOs are often couples. Many of these are raising families. They therefore have a strong bond with children. These families are more than happy to partner with Amway, who, as part of its Corporate Social Responsibility strategy, works with UNICEF, the United Nations Children’s Fund.
As a family company, Amway is committed to playing a part in improving the lives of children in need across the globe. In this way, the company is able to show its commitment to the support of global causes.
Amway defines a global cause as ‘a social issue affecting many people