Case Study: Long Term Acute Care
Outline
Abstract
Operational efficacy in any institution is essential to the success of the organizational goals and objectives. Healthcare institutions encounter an increasing challenge in proper utilization of resources, improving care and lowering costs. The reduction of bottlenecks and the implementation of solutions that facilitate efficient elucidations to major challenges allow any business to prosper. However, in Long term acute care (LTAC) hospital facilities for seniors, the assertion is easier said than done. Successful action management is not a ‘one time’ event. Our Lady of the Lake demands rational and accurate decision-making. The capturing, evaluating and improving data is the first …show more content…
phase on the path to prosperity. This research paper examines the fundamental aspects of operational management in an LTAC hospital setting. Our Lady of the Lake is focused on how events will be planned and organized to advertise the hospital and ensure that the community embraces all of the services. Our Lady of The Lake Hospital explores how advertising will be done to increase the publicity of the facility. In conclusion, it explores the purchasing and inventory processes that the Hospital will need in order for its success.
Operation Management Operation management is focused in dealing with facts to streamline future performance of an organization. Therefore, it is imperative to capitalize on the sizes and accuracy of data collected. The tools that are essential for improving the operation of LTAC are contained in the data collected. The management of the analyzed data is essential in supporting quality decision-making. Inherently, data is determined by the numbers and figures collected. In each series of numbers lies a specific pattern. The recognition of the trends in these series enables one to exploit them in improving the day-to-day operations of the facility (Russell & Taylor, 2010). The critical phases of ensuring effective operation management in LTAC hospitals include:
Setting the objective
Identifying the inherent and potential risks
Defining success criteria in terms of benchmarks
Assessing risks involved in meeting the set success criteria
Producing the action plan and setting the timeline
Implementing the action plan
Monitoring and reviewing the outcomes of the plan
The increasingly competitive healthcare industry requires facility management to improve hospital and health systems through the incorporation of innovative operation management strategies utilized in other successful industries such as manufacturing plants and factory floors to get ahead of competition and gain market share through the provision of high quality health services. The Kaizen Technique will be utilized to ensure success in the facility. The technique is widely and successfully used in the manufacturing industry.
The approach will comprise of the analysis of the client’s experience from start to finish. This will be a continuous process where relevant and appropriate alterations will be initiated to improve all service aspects. The process starts from the design of the facility, through the organization of surgical supplies and planning of MRIs, to the movement of clients. As the operations gradually improve, the facility will save 3.5 percent per patient annually. The efficacy improvements will enable the hospital serve 40 percent more clients in the next five years. The move will allow the company to circumvent more than $30 million in capital expenditure. Therefore positioning the hospital to have sufficient funds for further expansion.
Planning and organizing events New businesses require marketing regarding their existence, the offering of alternatives, improved services compared to the existing ones and consumer awareness.
Community events are among the events that have previously proved successful in engaging the community to ensure that they can identify with an organization. The events that involve patients and their family members are essential in demonstrating the potential of a LTAC facility. Considering that Our Lady of the Lake hospital in this research paper is new, it is essential to demonstrate to the public the potential of the services and the staff. Initially, in order to reach a wide customer base, the hospital will engage the services of an advertising agency to facilitate the publicity of the community events. These events will include social forums for adults where they can freely interact with the hospital staff. The marketing department will use the opportunity to promote the services offered by the facility. For children, the events will include plays that will keep them engaged as the adults are given information about the hospital and the new services that will be …show more content…
offered. It is imperative to develop a strategy that will ensure attracting a huge customer base. In this regard, the hospital will offer free long-term service for the first three patients in each of these events. Others that will attend the events will be given free one-time service and consequently requested to make follow-up visits to the facility (Punke, 2013).
Planning and coordinating advertising for visibility The emergence of many hospitals requires that the institutions invest significantly on advertising to promote the services offered and attract clients.
Intrinsically, few hospitals do not advertise their services particularly those that offer services unavailable in other hospitals such as cardiac and neurosurgical services. In financing advertising, hospital managements require implementing a variety of best practices to ensure the success of the strategy (Russell & Taylor, 2010). These strategies will be utilized to ensure the success of the LTAC facility. The facility will embrace retail advertising. This strategy requires taking the promotions to where the potential clients are located. Prior to camping in these locations, the hospital will place adverts in the local newsprint, social media, bill boards and television. The adverts will only be meant to catch the attention of the public about a forthcoming exhibition in selected shopping malls building one on one relationships with community members. The actual demonstrations will be conducted in the exhibition stands in a variety of the selected shopping malls, parks and streets. The approach will allow clients see the available products while marketing staff will explain the services, and the physicians and clinical officers will answer questions (Caramenico,
2013). The marketing division will target holidays and condition-cognizance months to promote the technology, services and medical staff. The holiday-based promotion is projected to expand. The hospital will therefore have the opportunity to engage clients, relatives and medical staff in a constructive way. At the same time, the engagements will attract media coverage. Considering the wide target market, the management will require increasing the marketing manpower (Mohan, Kumar & Subrahmanyam, 2013). Additionally, it is imperative to be discriminatory when selecting the advertising and promotion efforts. For instance, it is economical to label the pharmacy bags of the hospital. Passersby are likely to notice the hospital’s logo on the bag when carried by a patient. They will become inquisitive about the new hospital in their backyard and people tend to remember images the more they see them. To properly encode a memory, you must first be paying attention. Since you cannot pay attention to everything all the time, most of what you encounter every day is simply filtered out, and only a few stimuli pass into your conscious awareness. .
Purchasing and inventory The first step towards the effective operational management is the purchase of computers, related equipment and software. The hardware includes the wide range of processing devices and servers. The Health Information Technology (HIT) will cater to the rest of the software to run an efficient operational management system.
There is a wide range of inventory materials that require to be purchased for maintaining patients’ records. However, considering the contemporary level of technological advancements, it is imperative to embrace emerging technologies to ensure competitiveness in the healthcare industry. Among the technologies that will be utilized in the facility to facilitate operational management include Electronic Health Records (EHR), Electronic Medical Records (EMR), Personal Health Records (PHR) and Health Information Technology (HIT). To successfully purchase and implement the technologies, there will be a process involving the mapping of chart data. This process aligns contemporary used data components with the features of the EHR. In order to maximize the reimbursements of the HIT, the conversion process will be planned and the workflow will be reviewed to establish any opportunities for improving the processes. The digitizing of all the hospital records will simplify and prompt access of any information that facilitate the efficient delivery of services. These technologies will be integrated with accounting packages that will enable the evaluation of the hospital’s financial performance while reflecting the impact of other technologies aimed at streamlining service delivery (Russell & Taylor, 2010).
The Arena BOM Control assists organizations in managing bills of materials (BOM). It also helps in controlling the business change process while sharing product and service information with suppliers and providers. Using such a strategy in the LTAC facility will ensure that the right products are generated, patients get the right service, schedules are met and costs are controlled. Implementing solutions using an operational lens, the facility will receive extra- and well-earned-visibility in addition to the attention received through advertising. The package is essential for monitoring resource utilization.
References
Caramenico, A. (2013). Strategies for hospital advertising success. Retrieved from http://www.fiercehealthcare.com/story/strategies-hospital-advertising-success/2013-01-07
Mohan, R., Kumar, S., & Subrahmanyam, G. (2013). Management by walking around: An effective tool for day-to-day operations of hospital. Journal of Operational Management, 12(1), 58-61.
Punke, H. (2013). 9 considerations for developing a long-term acute care hospital. Retrieved from http://www.beckershospitalreview.com/hospital-management-administration/9-considerations-for-developing-a-long-term-acute-care-hospital.html
Russell, R., & Taylor, B. (2010). Operation management: Creating value along the supply chain. Hoboken, NJ: John Wiley & Sons.
Abstract
Operational efficacy in any institution is essential to the success of the organizational goals and objectives. Healthcare institutions encounter an increasing challenge in proper utilization of resources, improving care and lowering costs. The reduction of bottlenecks and the implementation of solutions that facilitate efficient elucidations to major challenges allow any business to prosper. However, in Long term acute care (LTAC) hospital facilities for seniors, the assertion is easier said than done. Successful action management is not a ‘one time’ event. Our Lady of the Lake demands rational and accurate decision-making. The capturing, evaluating and improving data is the first …show more content…
phase on the path to prosperity. This research paper examines the fundamental aspects of operational management in an LTAC hospital setting. Our Lady of the Lake is focused on how events will be planned and organized to advertise the hospital and ensure that the community embraces all of the services. Our Lady of The Lake Hospital explores how advertising will be done to increase the publicity of the facility. In conclusion, it explores the purchasing and inventory processes that the Hospital will need in order for its success.
Operation Management Operation management is focused in dealing with facts to streamline future performance of an organization. Therefore, it is imperative to capitalize on the sizes and accuracy of data collected. The tools that are essential for improving the operation of LTAC are contained in the data collected. The management of the analyzed data is essential in supporting quality decision-making. Inherently, data is determined by the numbers and figures collected. In each series of numbers lies a specific pattern. The recognition of the trends in these series enables one to exploit them in improving the day-to-day operations of the facility (Russell & Taylor, 2010). The critical phases of ensuring effective operation management in LTAC hospitals include:
Setting the objective
Identifying the inherent and potential risks
Defining success criteria in terms of benchmarks
Assessing risks involved in meeting the set success criteria
Producing the action plan and setting the timeline
Implementing the action plan
Monitoring and reviewing the outcomes of the plan
The increasingly competitive healthcare industry requires facility management to improve hospital and health systems through the incorporation of innovative operation management strategies utilized in other successful industries such as manufacturing plants and factory floors to get ahead of competition and gain market share through the provision of high quality health services. The Kaizen Technique will be utilized to ensure success in the facility. The technique is widely and successfully used in the manufacturing industry.
The approach will comprise of the analysis of the client’s experience from start to finish. This will be a continuous process where relevant and appropriate alterations will be initiated to improve all service aspects. The process starts from the design of the facility, through the organization of surgical supplies and planning of MRIs, to the movement of clients. As the operations gradually improve, the facility will save 3.5 percent per patient annually. The efficacy improvements will enable the hospital serve 40 percent more clients in the next five years. The move will allow the company to circumvent more than $30 million in capital expenditure. Therefore positioning the hospital to have sufficient funds for further expansion.
Planning and organizing events New businesses require marketing regarding their existence, the offering of alternatives, improved services compared to the existing ones and consumer awareness.
Community events are among the events that have previously proved successful in engaging the community to ensure that they can identify with an organization. The events that involve patients and their family members are essential in demonstrating the potential of a LTAC facility. Considering that Our Lady of the Lake hospital in this research paper is new, it is essential to demonstrate to the public the potential of the services and the staff. Initially, in order to reach a wide customer base, the hospital will engage the services of an advertising agency to facilitate the publicity of the community events. These events will include social forums for adults where they can freely interact with the hospital staff. The marketing department will use the opportunity to promote the services offered by the facility. For children, the events will include plays that will keep them engaged as the adults are given information about the hospital and the new services that will be …show more content…
offered. It is imperative to develop a strategy that will ensure attracting a huge customer base. In this regard, the hospital will offer free long-term service for the first three patients in each of these events. Others that will attend the events will be given free one-time service and consequently requested to make follow-up visits to the facility (Punke, 2013).
Planning and coordinating advertising for visibility The emergence of many hospitals requires that the institutions invest significantly on advertising to promote the services offered and attract clients.
Intrinsically, few hospitals do not advertise their services particularly those that offer services unavailable in other hospitals such as cardiac and neurosurgical services. In financing advertising, hospital managements require implementing a variety of best practices to ensure the success of the strategy (Russell & Taylor, 2010). These strategies will be utilized to ensure the success of the LTAC facility. The facility will embrace retail advertising. This strategy requires taking the promotions to where the potential clients are located. Prior to camping in these locations, the hospital will place adverts in the local newsprint, social media, bill boards and television. The adverts will only be meant to catch the attention of the public about a forthcoming exhibition in selected shopping malls building one on one relationships with community members. The actual demonstrations will be conducted in the exhibition stands in a variety of the selected shopping malls, parks and streets. The approach will allow clients see the available products while marketing staff will explain the services, and the physicians and clinical officers will answer questions (Caramenico,
2013). The marketing division will target holidays and condition-cognizance months to promote the technology, services and medical staff. The holiday-based promotion is projected to expand. The hospital will therefore have the opportunity to engage clients, relatives and medical staff in a constructive way. At the same time, the engagements will attract media coverage. Considering the wide target market, the management will require increasing the marketing manpower (Mohan, Kumar & Subrahmanyam, 2013). Additionally, it is imperative to be discriminatory when selecting the advertising and promotion efforts. For instance, it is economical to label the pharmacy bags of the hospital. Passersby are likely to notice the hospital’s logo on the bag when carried by a patient. They will become inquisitive about the new hospital in their backyard and people tend to remember images the more they see them. To properly encode a memory, you must first be paying attention. Since you cannot pay attention to everything all the time, most of what you encounter every day is simply filtered out, and only a few stimuli pass into your conscious awareness. .
Purchasing and inventory The first step towards the effective operational management is the purchase of computers, related equipment and software. The hardware includes the wide range of processing devices and servers. The Health Information Technology (HIT) will cater to the rest of the software to run an efficient operational management system.
There is a wide range of inventory materials that require to be purchased for maintaining patients’ records. However, considering the contemporary level of technological advancements, it is imperative to embrace emerging technologies to ensure competitiveness in the healthcare industry. Among the technologies that will be utilized in the facility to facilitate operational management include Electronic Health Records (EHR), Electronic Medical Records (EMR), Personal Health Records (PHR) and Health Information Technology (HIT). To successfully purchase and implement the technologies, there will be a process involving the mapping of chart data. This process aligns contemporary used data components with the features of the EHR. In order to maximize the reimbursements of the HIT, the conversion process will be planned and the workflow will be reviewed to establish any opportunities for improving the processes. The digitizing of all the hospital records will simplify and prompt access of any information that facilitate the efficient delivery of services. These technologies will be integrated with accounting packages that will enable the evaluation of the hospital’s financial performance while reflecting the impact of other technologies aimed at streamlining service delivery (Russell & Taylor, 2010).
The Arena BOM Control assists organizations in managing bills of materials (BOM). It also helps in controlling the business change process while sharing product and service information with suppliers and providers. Using such a strategy in the LTAC facility will ensure that the right products are generated, patients get the right service, schedules are met and costs are controlled. Implementing solutions using an operational lens, the facility will receive extra- and well-earned-visibility in addition to the attention received through advertising. The package is essential for monitoring resource utilization.
References
Caramenico, A. (2013). Strategies for hospital advertising success. Retrieved from http://www.fiercehealthcare.com/story/strategies-hospital-advertising-success/2013-01-07
Mohan, R., Kumar, S., & Subrahmanyam, G. (2013). Management by walking around: An effective tool for day-to-day operations of hospital. Journal of Operational Management, 12(1), 58-61.
Punke, H. (2013). 9 considerations for developing a long-term acute care hospital. Retrieved from http://www.beckershospitalreview.com/hospital-management-administration/9-considerations-for-developing-a-long-term-acute-care-hospital.html
Russell, R., & Taylor, B. (2010). Operation management: Creating value along the supply chain. Hoboken, NJ: John Wiley & Sons.