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Case Study: To Get Sunshine's Geriatric Care

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Case Study: To Get Sunshine's Geriatric Care
To get Sunshine’s geriatric ward noticed, marketing must come into the play. With marketing the geriatric care unit can show the rest of the hospital of its importance to the current patients. Social media and blogs is a great way for healthcare to market because they both revolve around personal matters. The goal of this marketing project is to earn patients’ trust and create a financial profit for the ward. Social media is expected to stay a major trend in healthcare marketing because it allows patients to have a personal say in there healthcare. Advertisement should be done around the community and hospital and placed in doctors’ offices, newspapers and magazines.
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