Case Study: Mental Model/Mindsets Paper
Mental Model/Mindsets Paper
Wiletra Brittian
0I/361
Sunday, January 25, y
Sharmieka Rountree
AAA is a transportation company that has been an industry leader in the transports of goods and services, currently the company is planning on innovation and expansion for a more competitive edge. AAA Transportation is an interstate trucking company that specializes in transporting wholesale produce in refrigerated trailers throughout the Midwest. With the company under new management and new reform underway to create more revenue and success. The changes have been vast, with the addition of added services like delivery of nonperishable products, such as canned foods, to their delivery routes, allowing AAA to expand the area they cover and to provide expanded service to their existing customers. They think that, because many of the routes do not require a full load on the trucks, there is room to add the nonperishable goods and provide delivery at a lower rate than the customers are now paying. With two long time employees, Vernon and Bud at odds with the new reform of the companies new policies …show more content…
The first and most influential being personal experience, society builds its views and consciousness of the world based on their personal experiences. How individuals live and think of a daily basis derive from what they have learned. Vernon and Bud have both been with the company for twenty years, they both feel they are connoisseurs in their trade of the transportation of perishable goods and the expansion of target audiences with AAA company. This particular mindset shows that the more vast a personal knowledge and experience with protocol and procedures, in this case AAA history, the more difficult it will be to convert these learned skill and knowledge into something new. Vernon and Bud are less likely to adapt to the added on services and expansion, than a new hire would
Wiletra Brittian
0I/361
Sunday, January 25, y
Sharmieka Rountree
AAA is a transportation company that has been an industry leader in the transports of goods and services, currently the company is planning on innovation and expansion for a more competitive edge. AAA Transportation is an interstate trucking company that specializes in transporting wholesale produce in refrigerated trailers throughout the Midwest. With the company under new management and new reform underway to create more revenue and success. The changes have been vast, with the addition of added services like delivery of nonperishable products, such as canned foods, to their delivery routes, allowing AAA to expand the area they cover and to provide expanded service to their existing customers. They think that, because many of the routes do not require a full load on the trucks, there is room to add the nonperishable goods and provide delivery at a lower rate than the customers are now paying. With two long time employees, Vernon and Bud at odds with the new reform of the companies new policies …show more content…
The first and most influential being personal experience, society builds its views and consciousness of the world based on their personal experiences. How individuals live and think of a daily basis derive from what they have learned. Vernon and Bud have both been with the company for twenty years, they both feel they are connoisseurs in their trade of the transportation of perishable goods and the expansion of target audiences with AAA company. This particular mindset shows that the more vast a personal knowledge and experience with protocol and procedures, in this case AAA history, the more difficult it will be to convert these learned skill and knowledge into something new. Vernon and Bud are less likely to adapt to the added on services and expansion, than a new hire would