Preview

Case Study Of Chipotle's Expansion Into China

Good Essays
Open Document
Open Document
588 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Case Study Of Chipotle's Expansion Into China
In conclusion, Chipotle should continue on its strategic plan of international growth by entering into China. After having invested in Europe, Chipotle has accumulated experience and gained organizational learning over time, and can now increase its resource commitment to foreign markets. With one of the largest economies in the world, China has only increasing economic growth and purchasing power. Expanding into China would be a worthwhile investment because Chipotle would have the first-mover’s advantage in the Chinese market, and China’s large population and growth potential offers Chipotle room for success in market spaces that are already saturated in the U.S.
Chipotle must keep an open mind while entering into China because of the psychic
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Good Essays

    Summary Of Crisis At Chipotle Crisis
    • 230 Words
    • 1 Page

    Summary Of Crisis At Chipotle Crisis

    2. In the articles “Crisis At Chipotle” and “How To Handle A Crisis” by Kristin Lewis and Adee Braun proves that advertising can hurt the company and help the company. One quote from “Crisis At Chipotle” proves that advertising the crisis that occurs is a bad thing because the customers will become very mad. One quote to prove this is “United concated Carroll and offered to pay for the quitar if he would take the video down. But this time, he said no.…

    • 230 Words
    • 1 Page
    Good Essays
    Read More
  • Satisfactory Essays

    Chipotle's Role In The Fast-Casual Industry
    • 195 Words
    • 1 Page

    Chipotle's Role In The Fast-Casual Industry

    The history of Chipotle plays a huge part in the fast-casual industry. Its Founder Steve Ells originally worked at the Stars restaurant in San Francisco. He left his job to pursue his dream of opening a fine-dining restaurant but didn’t have the funds to do so. He opened the first Chipotle in 1993 in order to help him fund his dream restaurant. Before he knew it Chipotle took off and became a leader in the fast-casual industry. He started with an $85,000 loan from his father and by 2001 McDonald’s was Chipotle’s largest investor. In 2006 Chipotle went public and McDonalds and Chipotle went their separate ways. Without McDonalds Chipotle might not be where it is today. Its early investment gave Chipotle the capital it needed to grow and with…

    • 195 Words
    • 1 Page
    Satisfactory Essays
    Read More
  • Powerful Essays

    Financial Analysis: Chipotle
    • 1753 Words
    • 8 Pages

    Financial Analysis: Chipotle

    Chipotle Mexican Grill was a concept turned reality by a gentleman by the name of Steve Ells. Chipotle Mexican Grill provides excellent Mexican cuisine driven by a concept of “Food with Integrity”. The first chipotle Mexican grill was opened in 1993 in Denver Colorado. By the end of 1995 there were three. In 1996 alone, Steve Ells opened five more Denver-area restaurants growing by a total of eight stores in three years. By 1998 Chipotle Mexican Grill was showing much promise. In order to meet their growth needs Chipotle took on outside investors. In 1999 they opened their first out-of-state stores in Minnesota and Ohio. As Steve was seeing rapid growth with his company, he was also noticing significant issues with the quality of the food being desired in this industry. After learning how pork was traditionally raised in the United States Steve Ells started his business down a new path. This lead to the concept of “Food with Integrity” , which was as a result of Steve’s decision to sell only the highest quality organic and naturally raised foods. Chipotle Mexican Grill continues to grow rapidly and in 2006 went public on the New York Stock Exchange. By 2012, Chipotle Mexican Grill had over 1400 company-owned stores taking over as the number two Mexican fast food restaurant for total sales in the US market. Today the overall business environment for Chipotle Mexican Grill is very good. The company has grown by over 50% since 2010 and is seeing increases in revenue averaging between 18% and 20% each year. Since going public the company has seen a 4000% return in their stock prices. Chipotle Mexican Grill continues to grow an average of 150+ stores per year. Based on their financial reporting for 2013 they had reached $3.21 billion in revenue. The significant amount of growth…

    • 1753 Words
    • 8 Pages
    Powerful Essays
    Read More
  • Good Essays

    Chipotle Mexican Grill Case Study
    • 706 Words
    • 3 Pages

    Chipotle Mexican Grill Case Study

    Throughout their success the company has altered their unique strategies to adjust to the demands of the customers, industry and stakeholders by providing innovative was to increase productivity, entering new markets with ShopHouse Southeast Asia Kitchen and establishing new restaurants in other countries. Not only was Chipotle establishing thriving externally, but also internally, as they focused on properly training staff, suppliers and upper management. Their management and operations for each site location had an average of 21 full and part-time employees that were cross-trained to handle all parts of the stations to insure quality and productivity; as Christian leaders must value employees, as God values us. God wants us to lead and also let others lead. Chipotle leadership is very much parallel with the Christian world view because their personnel is empowered to make decisions on a daily basis. For 2013 Chipotle forecasted more than 165 new location openings, which also creates more jobs for the economy. Chipotle is consistently developing new strategic ways, not only with their products but also internally within their organization, marketing, competition, and menu and food…

    • 706 Words
    • 3 Pages
    Good Essays
    Read More
  • Good Essays

    Chipotle Supply Chain Case Study
    • 456 Words
    • 2 Pages

    Chipotle Supply Chain Case Study

    healthy food staffs. Through its supply, it has won many consumers as well as investors. However, the current food supply has resulted in infection of individuals. An infection known as E.coli has cropped. The disease is associated to food staffs of Chipotle. The data given by the Centre for Disease Control indicates that fifty-two individuals in nine states have been infected with E.coli (Sander, 2011).…

    • 456 Words
    • 2 Pages
    Good Essays
    Read More
  • Good Essays

    Chipotle Case Study
    • 427 Words
    • 2 Pages

    Chipotle Case Study

    A logical way that Chipotle can grow is to expand internationally and domestically. The company should focus their effort on to expanding to different countries outside the U.S. Many other fast food chain has successfully tap into the international markets. Such companies include McDonald, Starbucks, KFC, and many more. One major potential growth for Chipotle is the branch out to Asia. “Emerging and Developing economies dominated the period between 2006 and 2015. Emerging and Developing Asia, in particular, grew at an average annual pace of 8 %”…

    • 427 Words
    • 2 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    Case Study Chipotle Mexican Grill
    • 100 Words
    • 1 Page

    Case Study Chipotle Mexican Grill

    Chipotle Mexican Grill restaurant received a lawsuit against them because the false advertising is violating “Don’t lie” in the KTER. Lying has a negative result on human flourishing. Because it diminishes trust between human beings, may become a habit. Also leads people to make decisions on false information. With this violation many are affected. In chipotle all the diners were affected. The diners flourishing was damaged because they possibly made a decision they would not usually make with the lie told, they doubt their own ability to assess the truth and to make decisions. Impacted their relationships and their choices.…

    • 100 Words
    • 1 Page
    Satisfactory Essays
    Read More
  • Powerful Essays

    Chipotle
    • 11002 Words
    • 45 Pages

    Chipotle

    The fast-casual restaurant industry was the pioneered by Steven Ellis, the CEO of Chipotle Mexican Grill. Now considered the leader in the fast casual industry, Chipotle Mexican Grill (CMG), first opened their doors in the spring of 1993 in heart of Denver, Colorado. Immediately Chipotle’s was a hit with the younger college crowd, and through word of mouth, CMG quickly became a staple for many residents near the college where the first restaurant opened. Since then, Chipotle has opened up 1230 stores in 46 states, including stores in Canada and recently London. Chipotle was built around the idea of simplicity, keep the menu simple and serve high quality, farm fresh, free range ingredients. “Food with Integrity” has been the corporate credo ever since.…

    • 11002 Words
    • 45 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    Analysis Of Chipotle Mexican Grill
    • 67 Words
    • 1 Page

    Analysis Of Chipotle Mexican Grill

    Recently there has been a steep decline in revenue for fast food restaurant, Chipotle Mexican Grill after the announcement of an E. coli outbreak in late October. By the end of November 2015, the company’s customer satisfaction, sales and stock had fell dramatically. This outbreak of illness due to E. coli associated with Chipotle restaurants is an ongoing crisis causing customers to boycott the fast food chain.…

    • 67 Words
    • 1 Page
    Satisfactory Essays
    Read More
  • Satisfactory Essays

    Chipotle Observation
    • 318 Words
    • 2 Pages

    Chipotle Observation

    It has come to my attention that there has been a decrease in productivity in the overall staff. At Chipotle, we must pride ourselves in being the fastest and most effective company around. In an effort to increase productivity and maintain 100% customer satisfaction, I suggest that all employees that were hired before April 10th, 2016, should undergo mandatory Productivity and Efficiency Reform Training.…

    • 318 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    Summary: The Chipotle Crisis
    • 660 Words
    • 3 Pages

    Summary: The Chipotle Crisis

    In late 2015, two outbreaks appeared in America. In the first, larger outbreak, 55 people infected with Escherichia coli O26 (STEC O26). 55 people are from 11states. 21 ill people were hospitalized. In the second outbreak, 5 people from 2 states infected with STEC O26 and 1 people was hospitalized (CDC, 2016). FDA along with CDC and local public health official investigated two outbreaks and found that most of the victims ate Chipotle Mexican Grill before. They think two outbreaks may relate to Chipotle Mexican Grill. Chipotle Mexican Grill voluntary closed 43 restaurants located in Washington and Oregon in early November (FDA,2016).…

    • 660 Words
    • 3 Pages
    Good Essays
    Read More
  • Powerful Essays

    Swot Analysis Chipotle
    • 1485 Words
    • 6 Pages

    Swot Analysis Chipotle

    What does a SWOT analysis reveal about the attractiveness of Chipotle Mexican Grill’s situation and future prospects?…

    • 1485 Words
    • 6 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    Research Paper On Chipotle
    • 72 Words
    • 1 Page

    Research Paper On Chipotle

    The social zones that Chipotle utilizes are social communities, social publishing, social entertainment, and social commerce. In my opinion, I do believe these are the best fit for Chipotle. My reason for saying this is because social media plays a huge part in having a successful business. People are more sociable in this day and time. People will go to social media to get views and how other people rated that…

    • 72 Words
    • 1 Page
    Satisfactory Essays
    Read More
  • Good Essays

    Chipotle Mission Statement
    • 809 Words
    • 4 Pages

    Chipotle Mission Statement

    Chipotle was established in 1993 with the idea to demonstrate that fast food does not have to come with the typical “fast-food” experience. Chipotle’s niche market prefers high quality ingredients that’s healthy, tastes good, and uses classic cooking methods with unique interior design. Chipotle has changed the fast food market and uses the short and sweet mission statement to “forever provide food with integrity”.…

    • 809 Words
    • 4 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    Essay On Chipotle
    • 420 Words
    • 2 Pages

    Essay On Chipotle

    Chipotle is a fast casual restaurant that was founded by Steve Ellis in 1993.Chipotole serve customized burritos and salads to its customers. Chipotle is now growing at rapidly pace globally, where is has 1,500 location and 37,310 employees. Chipotle main competitors are place like Qdoba, Taco bell, and many more places. Also, Chipotle is very competitor in the market, it make adjustment to the competition like not charge for extra guac because Qboda doesn’t. They are a major competitor in the food industry and they have face many problems will developed a strategy to get through it.…

    • 420 Words
    • 2 Pages
    Satisfactory Essays
    Read More

Related Topics