case study of Portakabin

Portakabin commercial staff were constantly asked for extra services such as air conditioning. This is a good example of Ansoff’s new product development which extended provision within its existing market. As a building supplier it soon realised that customers expected their wider customer needs to be met. Customers required more than just a building shell, they also wanted a range of services that complemented the building and produced ‘ready to go’ working environments.
The creation of EBS helped Portakabin to identify everything that its customers required in order to have a complete quality working environment. It recognised that a modern building is more than simply a structure. An environment needs to be comfortable and productive. There needs to be furniture, climate control, heating, security, access ramps as well as all of the electrics and cabling.

Portakabin commercial staff were constantly asked for extra services such as air conditioning. This is a good example of Ansoff’s new product development which extended provision within its existing market. As a building supplier it soon realised that customers expected their wider customer needs to be met. Customers required more than just a building shell, they also wanted a range of services that complemented the building and produced ‘ready to go’ working environments.
The creation of EBS helped Portakabin to identify everything that its customers required in order to have a complete quality working environment. It recognised that a modern building is more than simply a structure. An environment needs to be comfortable and productive. There needs to be furniture, climate control, heating, security, access ramps as well as all of the electrics and cabling.

Portakabin commercial staff were constantly asked for extra services such as air conditioning. This is a good example of Ansoff’s new product development which extended provision within its existing market. As a building supplier it soon