vietnam airline
ASSIGNMENT
Table of Contents
1. Executive summary
1.1 Introduction of company
Vietnam Airlines is the national carrier of Vietnam, which was established in 1956 under the name Vietnam Civil Aviation. Vietnam Airlines offers excellent service, high quality products, relaxing atmosphere at competitive price to their customers. They also generate a hospitable, effective and dynamic working environment for all their employees to perform the best abilities and skills to the company.
Vietnam Airlines mission: Their mission is to be one of the best airlines in the world. Being the best means they try to achieve excellent in everything they do. Their dynamic team offers the best quality service so that customers will be happy when they choose Vietnam Airlines. The four vital key success elements:
Destination: choosing destinations to help Vietnam connect with the world.
Environment: providing a welcoming and friendly environment with relaxing and high quality service to make customer feel like their home.
Convenience: offering customers with a whole range of services and flexible flight hours.
Reputation: selecting professional teams to satisfy customers with superior personal service.
The Lotus flower has been chosen as a symbol and logo of Vietnam Airline since 2002, which presents the most meaningful symbols of Vietnamese people. In Vietnamese culture, the lotus is considered as the representation of ancient strength and powerful helping to retain their unique traditions. With this logo, Vietnam Airlines believe that they will enhance their position in the world transportation hub (www.vietnamairline.com).
1.2 Industry overview
Despite of economic recession, airline industry still develops dramatically by providing high quality service
Table of Contents
1. Executive summary
1.1 Introduction of company
Vietnam Airlines is the national carrier of Vietnam, which was established in 1956 under the name Vietnam Civil Aviation. Vietnam Airlines offers excellent service, high quality products, relaxing atmosphere at competitive price to their customers. They also generate a hospitable, effective and dynamic working environment for all their employees to perform the best abilities and skills to the company.
Vietnam Airlines mission: Their mission is to be one of the best airlines in the world. Being the best means they try to achieve excellent in everything they do. Their dynamic team offers the best quality service so that customers will be happy when they choose Vietnam Airlines. The four vital key success elements:
Destination: choosing destinations to help Vietnam connect with the world.
Environment: providing a welcoming and friendly environment with relaxing and high quality service to make customer feel like their home.
Convenience: offering customers with a whole range of services and flexible flight hours.
Reputation: selecting professional teams to satisfy customers with superior personal service.
The Lotus flower has been chosen as a symbol and logo of Vietnam Airline since 2002, which presents the most meaningful symbols of Vietnamese people. In Vietnamese culture, the lotus is considered as the representation of ancient strength and powerful helping to retain their unique traditions. With this logo, Vietnam Airlines believe that they will enhance their position in the world transportation hub (www.vietnamairline.com).
1.2 Industry overview
Despite of economic recession, airline industry still develops dramatically by providing high quality service