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Case Study Of Roomorama

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Case Study Of Roomorama
Roomorama
Roomorama is a leading online marketplace that you can use to rent or list an apartment, house, room or any other type of property people may want to stay in. Book a Roomorama listing in one of its 5,000 destinations across the globe, or rent your place to make some money while you're not there. Roomorama has partnered with travel site Tripping.com to explore the factors that drive travelers to choose short-term rentals rather than hotel stays. Their research stated that travelers are looking for more exceptional stays, safer options to hotel rooms, and bigger, more airy options for family travel. Roomorama’s properties are situated from all over North America, Europe, Asia, South America, northern Africa and Oceania. Hosts can give
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By 2012, Roomorama had 70,000 registered properties. Large numbers of the site’s registered users are business travelers and groups of friends or families who do not want to book numerous hotel rooms. Roomorama stated a 215% boost in bookings from 2010 to 2011. In April 2012, Roomorama showed an average booking value of $1,300. 80% of bookings lasted between eight and fourteen days. Roomorama got US$2.1 million in seed funding from PROFounders, Lerer Media, Thrive Capital, and Jose Marin, who also invested in travel sites like HipWay and GuestMob. Roomorama acquired competitor Lofty to pack up increasing demand for inventory. Roomorama had a superior number of registered users and folded Lofty’s properties into their own …show more content…
The streamlined secure payment system requires that the guest successfully check in before the host gets paid, so the success of the booking is partially determined by the guest. They also have a "Shout Out" feature lets travellers post requests for potential hosts to contact them and offer their availabilities. Not only does this drastically cut down on search time, but it often speeds up the booking process with quicker confirmations. Roomorama also has partnerships with local businesses that support their "Perks and Promotions" program. With this program, travellers can find discounted services like car rentals, laundry, as well as many others, making it truly an all-inclusive way to plan a trip. Last but not least, Roomorama also has a great referral system that allows anybody to make money by referring hosts. The referrer gets 10% of the booking fee, for every guest who successfully completes a

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