Case Study on Recruiting for the Ritz-Carlton
CASE STUDY
On
RECRUITING FOR THE RITZ-CARLTON
Submitted By:
Group-05
Abu Fattah Emran | 11164042 | Md. Nurul Islam | 11164038 |
Submitted To:
Abbas Ali Khan,
Visiting Faculty
BRAC Business School
BRAC University
Date of Submission: 17 November, 2012
Table of Content:
Title | Page No. | Company Overview | 1 | Case Summary | 2 | Question no-1 | 2-4 | Management Process | 2-3 | Measurement of recruitment effectiveness | 4 | Question No-2 | 5-7 | Conventional recruitment method | 5-6 | Creative recruitment Method | 7 | Recommendations and Conclusions | 8 | References | 9 |
Company Overview:
The Ritz-Carlton Hotel Company, L.L.C. is the parent company to the luxury hotel chain, Ritz-Carlton Hotels. The hotel company is a subsidiary of Marriott International. The company also has marketing agreements with Bulgari Hotels &Resorts, and two privately owned hotels, The Ritz Hotel, London, and the Hotel Ritz Madrid.
The company grew to become the hospitality leader in the US under the leadership of President and COO Horst Schulze. Schulze's strong conviction of customer loyalty and emphasis on avalue/mission driven philosophy for the "Ladies and Gentlemen serving Ladies andGentlemen" became a benchmark in the industry to which other companies aspired. Under his leadership the hotels earned an unprecedented two Malcolm Baldrige National Quality Awards and grew from four to forty U.S. locations.
The Ritz-Carlton also known for its influence on service in a wide range of industries, through the creation of the following organizations:
•The Ritz-Carlton Learning Institute
•The Ritz-Carlton Leadership Center
These organizations created for the purpose of where executives from other companiesworldwide in many disciplines come to learn Ritz-Carlton principles of service. The Ritz-Carlton Hotel Company is now headquartered in Chevy Chase, Maryland, located in the Washington, D.C. MSA.
Slogan of Ritz-Carlton Hotel Company:
You can't be a legend without a
On
RECRUITING FOR THE RITZ-CARLTON
Submitted By:
Group-05
Abu Fattah Emran | 11164042 | Md. Nurul Islam | 11164038 |
Submitted To:
Abbas Ali Khan,
Visiting Faculty
BRAC Business School
BRAC University
Date of Submission: 17 November, 2012
Table of Content:
Title | Page No. | Company Overview | 1 | Case Summary | 2 | Question no-1 | 2-4 | Management Process | 2-3 | Measurement of recruitment effectiveness | 4 | Question No-2 | 5-7 | Conventional recruitment method | 5-6 | Creative recruitment Method | 7 | Recommendations and Conclusions | 8 | References | 9 |
Company Overview:
The Ritz-Carlton Hotel Company, L.L.C. is the parent company to the luxury hotel chain, Ritz-Carlton Hotels. The hotel company is a subsidiary of Marriott International. The company also has marketing agreements with Bulgari Hotels &Resorts, and two privately owned hotels, The Ritz Hotel, London, and the Hotel Ritz Madrid.
The company grew to become the hospitality leader in the US under the leadership of President and COO Horst Schulze. Schulze's strong conviction of customer loyalty and emphasis on avalue/mission driven philosophy for the "Ladies and Gentlemen serving Ladies andGentlemen" became a benchmark in the industry to which other companies aspired. Under his leadership the hotels earned an unprecedented two Malcolm Baldrige National Quality Awards and grew from four to forty U.S. locations.
The Ritz-Carlton also known for its influence on service in a wide range of industries, through the creation of the following organizations:
•The Ritz-Carlton Learning Institute
•The Ritz-Carlton Leadership Center
These organizations created for the purpose of where executives from other companiesworldwide in many disciplines come to learn Ritz-Carlton principles of service. The Ritz-Carlton Hotel Company is now headquartered in Chevy Chase, Maryland, located in the Washington, D.C. MSA.
Slogan of Ritz-Carlton Hotel Company:
You can't be a legend without a
References: • Kevin Wheeler | Nov 29, 2000 | Non-Traditional Recruiting Methods, Revised: SomeIdeas and Examples | http://www.ere.net/2000/11/29/non-traditional-recruiting-methods-revised-some-ideas-and-examples/ • Raymond A