Case Study on Whole Foods
Infinite Consultants
- Madison Johnson - CEO
- Kendall Hollingsworth - CMO
- Ezra Brown - COO
Agenda
Introduction
Industry Overview
Whole Foods Overview
Strategic Analysis
Purpose
Recommendations
Implementation
Period of Exploration
Industry Overview
Whole Foods Overview
-
Opened on September 20, 1980
Headquartered in Austin, Texas
John Mackey and Walter Robb current CEO’s
356 stores
Mission
-Selling the highest quality natural and organic products available
-Satisfying, delighting and nourishing our customers
-Supporting Team Member happiness and excellence
-Creating wealth through profits and growth
-Serving and supporting our local and global communities
-Practicing and advancing our environmental stewardship
-Creating ongoing win-win partnerships with our suppliers
-Promoting the health of our stakeholders through healthy eating education
Strategic Analysis
SWOT
Strength:
Weakness:
Opportunity:
-Quality service
-Don’t promote range of items -Industry leader (organic)
-Perception of prices
-Certain unique items
-Lack of store publicity
-Expand target customers
(change store requirements [# of educated people, store size, etc.])
-Label GMO
-Small customer base
-Brand recognition
-Treat their employees and suppliers well
-Build with recycled products; “green”
Threat:
-
-
-Promote store on more platforms -Expand internationally
-High obesity rates; promote healthy eating in comm.; educate
-Community involvement
-
Increased competition
Competition has a stronger customer base Competition offers greater convenience
(wide range of products) Competition developing organic brands Porter’s Five Force
1. Rivalry of Competitors
2. Threat of Substitution
3. Supplier Power
4. Buyer Power
5. Threat of New Entry
The Purpose
- create a 1000 stores in 10 years
- Keep competitors in mind
Current Store Criteria
●
Typically, 200,000 people or more in a 20-minute drive time
●
25,000-50,000 Square Feet
●
Large number of college-educated
- Madison Johnson - CEO
- Kendall Hollingsworth - CMO
- Ezra Brown - COO
Agenda
Introduction
Industry Overview
Whole Foods Overview
Strategic Analysis
Purpose
Recommendations
Implementation
Period of Exploration
Industry Overview
Whole Foods Overview
-
Opened on September 20, 1980
Headquartered in Austin, Texas
John Mackey and Walter Robb current CEO’s
356 stores
Mission
-Selling the highest quality natural and organic products available
-Satisfying, delighting and nourishing our customers
-Supporting Team Member happiness and excellence
-Creating wealth through profits and growth
-Serving and supporting our local and global communities
-Practicing and advancing our environmental stewardship
-Creating ongoing win-win partnerships with our suppliers
-Promoting the health of our stakeholders through healthy eating education
Strategic Analysis
SWOT
Strength:
Weakness:
Opportunity:
-Quality service
-Don’t promote range of items -Industry leader (organic)
-Perception of prices
-Certain unique items
-Lack of store publicity
-Expand target customers
(change store requirements [# of educated people, store size, etc.])
-Label GMO
-Small customer base
-Brand recognition
-Treat their employees and suppliers well
-Build with recycled products; “green”
Threat:
-
-
-Promote store on more platforms -Expand internationally
-High obesity rates; promote healthy eating in comm.; educate
-Community involvement
-
Increased competition
Competition has a stronger customer base Competition offers greater convenience
(wide range of products) Competition developing organic brands Porter’s Five Force
1. Rivalry of Competitors
2. Threat of Substitution
3. Supplier Power
4. Buyer Power
5. Threat of New Entry
The Purpose
- create a 1000 stores in 10 years
- Keep competitors in mind
Current Store Criteria
●
Typically, 200,000 people or more in a 20-minute drive time
●
25,000-50,000 Square Feet
●
Large number of college-educated