Change is gradual; it takes time for things to change. It has been said that, "Rome wasn't built in a day." This is true for the business world as well. We simply cannot expect things to change overnight. Kotter has argued that it would more reasonable to allow a few years in order to fully allow the change process to unfold. Management should give themselves a large window of time to schedule in change. If they believe that they can make a large change over-night, they are merely fooling themselves of their capacity to manage. No matter how good a manager or executive may be, they must allow change to happen over a prolonged period of time.
It is often argued that the success of a significant change within an organization is weighed upon the extent to which there is sufficient communication. The key element that both the text and the article point out is usage of communication channels. In Kotter's article, he states, "In more successful transformation efforts, executives use all existing communication channels they turn boring and unread company newsletters into lively articles about the