Chipotle Satire

In the early 2010’s fast food, with health twists was popular. The population was becoming more worried and conscience about what they fed themselves and their families, and this, combined with the always-busy, modern-day society in need of quick meals, gives an opening for fast-food restaurants like Taco Time, Chipotle, and Taco Del Mar to spot light their greasy-burger-free, and sometimes organic, menus. In 2010 Chipotle released a commercial called “Scarecrow” showing an animated scarecrow witnessing the cruelness and fraud and of big food corporations, and then starting his own organic restaurant, which the audience assumes is Chipotle; all to the tune of “Pure Imagination” covered by Fiona Apple. Funny or Die, a well known comedy web site, made a satire of Chipotle’s “Scarecrow”, called “Honest Scarecrow”, which changed the lyrics and added other words, images, and sounds in order to mock Chipotle’s, and other restaurants’, emotional and exaggerated way of advertising. “Honest Scarecrow” by Funny or Die, released in 2013, convinces fast-food consumers, to not let ads determine where we eat, because ads can be misleading and can play on emotions. Funny or Die uses ridicule to point out how hyperbolic and fooling the animation is in the Chipotle commercial. For example, in the original commercial, the animated scarecrow happily chops up some peppers, and makes a Chipotle bowl for a customer. The audience finds this cute, and begins to see Chipotle as a nicer and healthier institution. Anyone that knows of Chipotle knows they use meat, yet vegetables have a healthier image to the consumer. The audience will laugh, yet deep down they’ll feel Chipotle, and other fast food restaurants have attempted to delude them. This will make them feel a kind of mistrust towards food ads, accomplishing Funny or Dies goal of making the audience not choose their food just because of ads. Funny or Die also uses sounds and imagery that are associated with brain washing in