Chipotle's Weaknesses

I. Strengths
a. The limited menu improves the efficiency of both customers and employees
b. Sustainable sourcing
c. Fresh, natural, organic ingredients ensure the high quality of Chipotle’s food
II. Weaknesses
a. On the other hand, limited menu leaves customers with less choices which might decrease demand/number of customers
b. Word-of-mouth strategy might not be enough in terms of marketing/advertising to increase demand of healthy food; furthermore, advertisements are not only for customers but also suppliers. By adding targeted commercials, more suppliers could know about Chipotle and partner with the company
III. Opportunity
a. Develop business toward organic food internationally
b. Target customers who prefer a healthy lifestyle and