Choice Blindness Research

Tamar Kirkland
Pd. 2 Title: 11/9/15
Choice Blindness
Question:
Does Choice Blindness occur more in females or males?
Purpose:
The purpose of this experiment is to see how much we pay attention to things we feel are confidently right, when they are actually wrong. I can conclude from this project if female pay more attention than males, and vice versa.
Hypothesis:
My Hypothesis is that if I show the female test subjects photos, a smell or jam that they did not choose, then more females will notice the change, compared to males.
Materials:
Experiment #1
Approximately 30 test subjects, 10-15 girls (7th-12th grade level), 10-15 boys (7th- 12th grade level), 20 photos of non-celebrity men, 20 photos of non-celebrity females, and a
(What conclusions can I make about choice blindness in females and males)
Discussion
Choice blindness is a relatively new phenomenon that refers to the failure to notice a mismatch between intention and outcome when making decisions (Johansson, Hall, Sikström, & Olsson, 2005). In their original study, Johansson et al. (2005) presented participants with pairs of female faces and asked them to choose which they found more attractive. On a subset of trials, a magic trick was used to switch the preferred face for the non-preferred face and participants were asked to justify their choice.
Only about 25% of such choice manipulations were detected. In more recent work, similar findings have been obtained with smell and taste tests (Hall, Johansson, Tärning, Sikström, & Deutgen, 2010) and moral decisions made as part of an opinion poll (Hall, Johansson, & Strandberg, 2012).
Choice blindness does occur when objects are explored by hand, but the level of awareness is strongly modified by object similarity. This latter finding is in contrast to the original description of choice blindness, where similarity between pairs of faces had no impact on performance (Johansson et al.,
However, there are clearly several other alternative explanations. The shift from 2D images to 3D objects, and the increase in exposure time, are just two possibilities. A clear limitation of the current study is the lack of a direct comparison with performance under vision-only or vision-touch conditions. The current stimuli set were designed specifically with touch in mind. Our use of familiar objects meant that, visually, a number of additional cues such as color, visual texture, and identifying marks (e.g., labels and icons) would make direct comparisons between vision and touch problematic. Future studies would need to more carefully select common object and/or use more controlled computer generated stimuli (e.g., Gaißert et al., 2010; Lawson, 2009)

References cited

Doyle, Megan. "Evaluating Choice Blindness: Do You Know What You Want?" Evaluating Choice Blindness: Do You Know What You Want? 6 Aug. 2013. Web. 10 Nov. 2015.

Moon, Madison. "Evaluating Choice Blindness." Prezi.com. 10 May 2014. Web. 10 Nov. 2015.

"Choice Blindness." National Geographic Channel. 2015. Web. 10 Nov. 2015.
Explorable.com (Mar 20, 2010). Choice Blindness. Retrieved Nov 10, 2015 from Explorable.com: https://explorable.com/choice-blindness

Than, Ker. "‘Choice Blindness’ and How We Fool Ourselves." Msnbc.com. 7 Oct. 2005. Web. 10 Nov.