Coca-Cola Advertisement Analysis
Coca Cola Advertisement Analysis
As I read the Coca-Cola ad, the first thing I notice is the word “America” because of its very large size and very appealing font. I believe the advertiser’s emphasis on the virtues of the word were to appeal to an audience, which would be all of America, and to sell its product. Doing this allows the consumer feel as though they aren’t discriminative because they call for such a broad and large audience not just one certain group of people. This also makes the advertisement seem more friendly in a sense, meaning its light hearted, because when an ad speaks to a specific group of people the others who aren’t a part of that group see it feel left out in a sense and may not even read it. The advertiser may have made the word “America” bigger than the picture of the Coke bottle smaller they wanted to grab the attention of America, not just Coca-Cola customers. By doing such a task Coca-Cola could easily gain more customers and also keep the customers they do have, or get them to buy even more products, all because they appealed to such a huge group of people.
The advertisement uses such a language and text that is so attractive, meaning it’s pleasing to the eye, maybe even the soul. I believe the ad had a great way of words such as when it said “But America is more than a place of much beauty. It’s a place for good times.” I enjoy this quote because it’s totally easy to agree with, America is a beautiful place but having a good time in a beautiful place is just something everyone will enjoy. It also has a smooth rhythm and tones that make it an easy read, almost smooth enough to read it twice! The ad also gets a little personal and uses example such as “your team is winning” or “a late night movie you can enjoy a thousand times”. I believe using relatable examples like that are a major attribute to selling any product, because the reader can picture themselves with the product and also choose right then and there whether this
As I read the Coca-Cola ad, the first thing I notice is the word “America” because of its very large size and very appealing font. I believe the advertiser’s emphasis on the virtues of the word were to appeal to an audience, which would be all of America, and to sell its product. Doing this allows the consumer feel as though they aren’t discriminative because they call for such a broad and large audience not just one certain group of people. This also makes the advertisement seem more friendly in a sense, meaning its light hearted, because when an ad speaks to a specific group of people the others who aren’t a part of that group see it feel left out in a sense and may not even read it. The advertiser may have made the word “America” bigger than the picture of the Coke bottle smaller they wanted to grab the attention of America, not just Coca-Cola customers. By doing such a task Coca-Cola could easily gain more customers and also keep the customers they do have, or get them to buy even more products, all because they appealed to such a huge group of people.
The advertisement uses such a language and text that is so attractive, meaning it’s pleasing to the eye, maybe even the soul. I believe the ad had a great way of words such as when it said “But America is more than a place of much beauty. It’s a place for good times.” I enjoy this quote because it’s totally easy to agree with, America is a beautiful place but having a good time in a beautiful place is just something everyone will enjoy. It also has a smooth rhythm and tones that make it an easy read, almost smooth enough to read it twice! The ad also gets a little personal and uses example such as “your team is winning” or “a late night movie you can enjoy a thousand times”. I believe using relatable examples like that are a major attribute to selling any product, because the reader can picture themselves with the product and also choose right then and there whether this